Austria

Advertising market volume by channels

in percentages

Choose a year

2024

2024 6 487,6
Mln USD

2023 6 102,8
Mln USD

2022 6 003,7
Mln USD

2021 5 578,1
Mln USD

22 % TV
45 % Digital
5 % Outdoor
5 % Radio
23 % Press
0 % Cinema

22 % TV
43 % Digital
5 % Outdoor
5 % Radio
25 % Press
0 % Cinema

25 % TV
33 % Digital
5 % Outdoor
5 % Radio
32 % Press
0 % Cinema

24 % TV
28 % Digital
6 % Outdoor
5 % Radio
37 % Press
0 % Cinema

$ 711,3
Advertising spending per person
1,24 %
Share of the advertising market in the country's GDP

$ 681,2
Advertising spending per person
1,18 %
Share of the advertising market in the country's GDP

$ 670,1
Advertising spending per person
1,27 %
Share of the advertising market in the country's GDP

$ 618,4
Advertising spending per person
1,17 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 1 451,0
Digital 2 920,9
Outdoor 305,3
Radio 305,4
Press 1 493,0
Cinema 11,9

TV 1 346,7
Digital 2 618,5
Outdoor 285,4
Radio 294,2
Press 1 545,5
Cinema 12,4

TV 1 476,7
Digital 1 978,3
Outdoor 319,0
Radio 313,1
Press 1 907,7
Cinema 8,9

TV 1 313,7
Digital 1 555,8
Outdoor 344,7
Radio 277,5
Press 2 069,7
Cinema 16,7

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	1 313,7	1 476,7	1 346,7	1 451,0
Digital	1 555,8	1 978,3	2 618,5	2 920,9
Outdoor	344,7	319,0	285,4	305,3
Radio	277,5	313,1	294,2	305,4
Press	2 069,7	1 907,7	1 545,5	1 493,0
Cinema	16,7	8,9	12,4	11,9
Total advertising expenditure Mln USD	5 578,1	6 003,7	6 102,8	6 487,6
Advertising spending per person USD	618,4	670,1	681,2	711,3
Share of the advertising market in the country's GDP in percentages	1,2	1,3	1,2	1,2