Ecuador

Advertising market volume by channels

in percentages

Choose a year

2024

2024 339,3
Mln USD

2023 335,3
Mln USD

2022 319,8
Mln USD

2021 302,6
Mln USD

2020 260,7
Mln USD

41 % TV
36 % Digital
6 % Outdoor
7 % Radio
10 % Press
0 % Cinema

42 % TV
34 % Digital
6 % Outdoor
7 % Radio
11 % Press
0 % Cinema

46 % TV
30 % Digital
6 % Outdoor
6 % Radio
12 % Press
0 % Cinema

48 % TV
28 % Digital
6 % Outdoor
6 % Radio
12 % Press
0 % Cinema

46 % TV
28 % Digital
7 % Outdoor
7 % Radio
12 % Press
0 % Cinema

$ 18,7
Advertising spending per person
0,27 %
Share of the advertising market in the country's GDP

$ 18,6
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 17,9
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 17,1
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

$ 14,9
Advertising spending per person
0,26 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 139,8
Digital 123,1
Outdoor 21,0
Radio 22,2
Press 33,2
Cinema 0,0

TV 141,9
Digital 113,8
Outdoor 20,5
Radio 23,5
Press 35,6
Cinema 0,0

TV 147,3
Digital 95,1
Outdoor 18,9
Radio 20,5
Press 38,0
Cinema 0,0

TV 145,9
Digital 83,3
Outdoor 18,4
Radio 19,4
Press 35,7
Cinema 0,0

TV 119,3
Digital 74,2
Outdoor 17,8
Radio 18,3
Press 31,1
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	119,3	145,9	147,3	141,9	139,8
Digital	74,2	83,3	95,1	113,8	123,1
Outdoor	17,8	18,4	18,9	20,5	21,0
Radio	18,3	19,4	20,5	23,5	22,2
Press	31,1	35,7	38,0	35,6	33,2
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	260,7	302,6	319,8	335,3	339,3
Advertising spending per person USD	14,9	17,1	17,9	18,6	18,7
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,3	0,3