Spain

Advertising market volume by channels

in percentages

Choose a year

2024

2024 9 661,0
Mln USD

2023 8 218,6
Mln USD

2022 7 936,4
Mln USD

2021 8 373,2
Mln USD

18 % TV
66 % Digital
5 % Outdoor
5 % Radio
5 % Press
0 % Cinema

21 % TV
61 % Digital
5 % Outdoor
6 % Radio
6 % Press
0 % Cinema

23 % TV
60 % Digital
5 % Outdoor
6 % Radio
6 % Press
0 % Cinema

25 % TV
58 % Digital
4 % Outdoor
6 % Radio
7 % Press
0 % Cinema

$ 201,6
Advertising spending per person
0,56 %
Share of the advertising market in the country's GDP

$ 173,0
Advertising spending per person
0,52 %
Share of the advertising market in the country's GDP

$ 166,9
Advertising spending per person
0,57 %
Share of the advertising market in the country's GDP

$ 176,7
Advertising spending per person
0,59 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 1 782,8
Digital 6 352,2
Outdoor 467,4
Radio 529,1
Press 504,3
Cinema 25,1

TV 1 746,3
Digital 5 039,0
Outdoor 432,7
Radio 489,2
Press 487,1
Cinema 24,3

TV 1 796,3
Digital 4 771,6
Outdoor 371,2
Radio 474,0
Press 500,9
Cinema 22,4

TV 2 100,8
Digital 4 873,9
Outdoor 342,5
Radio 491,3
Press 549,9
Cinema 14,8

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	2 100,8	1 796,3	1 746,3	1 782,8
Digital	4 873,9	4 771,6	5 039,0	6 352,2
Outdoor	342,5	371,2	432,7	467,4
Radio	491,3	474,0	489,2	529,1
Press	549,9	500,9	487,1	504,3
Cinema	14,8	22,4	24,3	25,1
Total advertising expenditure Mln USD	8 373,2	7 936,4	8 218,6	9 661,0
Advertising spending per person USD	176,7	166,9	173,0	201,6
Share of the advertising market in the country's GDP in percentages	0,6	0,6	0,5	0,6