Cyprus

Advertising market volume by channels

in percentages

Choose a year

2024

2024 72,8
Mln USD

2023 70,9
Mln USD

2022 61,9
Mln USD

2021 65,8
Mln USD

2020 60,3
Mln USD

45 % TV
40 % Digital
4 % Outdoor
7 % Radio
4 % Press
0 % Cinema

49 % TV
35 % Digital
4 % Outdoor
7 % Radio
4 % Press
0 % Cinema

66 % TV
16 % Digital
5 % Outdoor
7 % Radio
5 % Press
0 % Cinema

68 % TV
15 % Digital
4 % Outdoor
7 % Radio
6 % Press
0 % Cinema

69 % TV
14 % Digital
4 % Outdoor
7 % Radio
6 % Press
0 % Cinema

$ 53,6
Advertising spending per person
0,20 %
Share of the advertising market in the country's GDP

$ 56,3
Advertising spending per person
0,22 %
Share of the advertising market in the country's GDP

$ 49,5
Advertising spending per person
0,22 %
Share of the advertising market in the country's GDP

$ 54,5
Advertising spending per person
0,23 %
Share of the advertising market in the country's GDP

$ 48,7
Advertising spending per person
0,24 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 32,4
Digital 29,3
Outdoor 3,2
Radio 4,9
Press 2,8
Cinema 0,1

TV 35,0
Digital 24,8
Outdoor 3,0
Radio 4,7
Press 3,1
Cinema 0,2

TV 41,1
Digital 10,2
Outdoor 2,8
Radio 4,3
Press 3,2
Cinema 0,2

TV 44,7
Digital 9,9
Outdoor 2,8
Radio 4,6
Press 3,7
Cinema 0,2

TV 41,6
Digital 8,3
Outdoor 2,3
Radio 4,2
Press 3,7
Cinema 0,1

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	41,6	44,7	41,1	35,0	32,4
Digital	8,3	9,9	10,2	24,8	29,3
Outdoor	2,3	2,8	2,8	3,0	3,2
Radio	4,2	4,6	4,3	4,7	4,9
Press	3,7	3,7	3,2	3,1	2,8
Cinema	0,1	0,2	0,2	0,2	0,1
Total advertising expenditure Mln USD	60,3	65,8	61,9	70,9	72,8
Advertising spending per person USD	48,7	54,5	49,5	56,3	53,6
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,2	0,2