Lithuania

Advertising market volume by channels

in percentages

Choose a year

2024

2024 162,1
Mln USD

2023 140,8
Mln USD

2022 130,4
Mln USD

2021 133,5
Mln USD

2020 119,9
Mln USD

43 % TV
22 % Digital
17 % Outdoor
10 % Radio
8 % Press
1 % Cinema

47 % TV
23 % Digital
11 % Outdoor
10 % Radio
9 % Press
1 % Cinema

47 % TV
21 % Digital
12 % Outdoor
9 % Radio
10 % Press
0 % Cinema

45 % TV
21 % Digital
11 % Outdoor
9 % Radio
13 % Press
1 % Cinema

47 % TV
20 % Digital
11 % Outdoor
10 % Radio
12 % Press
0 % Cinema

$ 56,7
Advertising spending per person
0,19 %
Share of the advertising market in the country's GDP

$ 49,3
Advertising spending per person
0,18 %
Share of the advertising market in the country's GDP

$ 46,5
Advertising spending per person
0,18 %
Share of the advertising market in the country's GDP

$ 47,5
Advertising spending per person
0,20 %
Share of the advertising market in the country's GDP

$ 42,7
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 69,5
Digital 35,6
Outdoor 27,2
Radio 16,2
Press 12,4
Cinema 1,2

TV 66,0
Digital 32,1
Outdoor 16,0
Radio 13,4
Press 12,2
Cinema 1,1

TV 61,9
Digital 27,7
Outdoor 15,7
Radio 12,2
Press 12,7
Cinema 0,3

TV 59,7
Digital 27,9
Outdoor 15,1
Radio 12,3
Press 17,4
Cinema 1,1

TV 56,0
Digital 24,6
Outdoor 13,5
Radio 11,5
Press 14,1
Cinema 0,3

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	56,0	59,7	61,9	66,0	69,5
Digital	24,6	27,9	27,7	32,1	35,6
Outdoor	13,5	15,1	15,7	16,0	27,2
Radio	11,5	12,3	12,2	13,4	16,2
Press	14,1	17,4	12,7	12,2	12,4
Cinema	0,3	1,1	0,3	1,1	1,2
Total advertising expenditure Mln USD	119,9	133,5	130,4	140,8	162,1
Advertising spending per person USD	42,7	47,5	46,5	49,3	56,7
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,2	0,2