Lebanon

Advertising market volume by channels

in percentages

Choose a year

2024

2024 29,2
Mln USD

2023 27,4
Mln USD

2022 26,1
Mln USD

2021 18,9
Mln USD

2020 59,3
Mln USD

32 % TV
40 % Digital
25 % Outdoor
2 % Radio
2 % Press
0 % Cinema

35 % TV
39 % Digital
23 % Outdoor
2 % Radio
2 % Press
0 % Cinema

37 % TV
37 % Digital
21 % Outdoor
2 % Radio
2 % Press
0 % Cinema

37 % TV
42 % Digital
11 % Outdoor
5 % Radio
4 % Press
1 % Cinema

42 % TV
37 % Digital
8 % Outdoor
5 % Radio
7 % Press
1 % Cinema

$ 5,0
Advertising spending per person
0,10 %
Share of the advertising market in the country's GDP

$ 5,1
Advertising spending per person
0,15 %
Share of the advertising market in the country's GDP

$ 4,8
Advertising spending per person
0,12 %
Share of the advertising market in the country's GDP

$ 3,4
Advertising spending per person
0,09 %
Share of the advertising market in the country's GDP

$ 10,5
Advertising spending per person
0,24 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 9,3
Digital 11,6
Outdoor 7,2
Radio 0,6
Press 0,5
Cinema 0,0

TV 9,5
Digital 10,6
Outdoor 6,3
Radio 0,6
Press 0,5
Cinema 0,0

TV 9,7
Digital 9,6
Outdoor 5,5
Radio 0,6
Press 0,6
Cinema 0,1

TV 7,0
Digital 8,0
Outdoor 2,0
Radio 1,0
Press 0,8
Cinema 0,1

TV 25,0
Digital 22,0
Outdoor 5,0
Radio 3,0
Press 4,0
Cinema 0,3

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	25,0	7,0	9,7	9,5	9,3
Digital	22,0	8,0	9,6	10,6	11,6
Outdoor	5,0	2,0	5,5	6,3	7,2
Radio	3,0	1,0	0,6	0,6	0,6
Press	4,0	0,8	0,6	0,5	0,5
Cinema	0,3	0,1	0,1	0,0	0,0
Total advertising expenditure Mln USD	59,3	18,9	26,1	27,4	29,2
Advertising spending per person USD	10,5	3,4	4,8	5,1	5,0
Share of the advertising market in the country's GDP in percentages	0,2	0,1	0,1	0,2	0,1