Portugal
Advertising market volume by channels
in percentages
Choose a year
2022
2022
594,6
Mln USD
Mln USD
- 53 % TV
- 28 % Digital
- 10 % Outdoor
- 6 % Radio
- 2 % Press
- 0 % Cinema
-
$ 57,9
Advertising spending per person
-
0,24 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2022
- TV 317,7
- Digital 164,8
- Outdoor 62,3
- Radio 34,5
- Press 14,3
- Cinema 0,9
Data for all years
Mln USDMedia, Mln USD | 2020 | 2021 | 2022 |
---|---|---|---|
TV | 294,4 | 342,3 | 317,7 |
Digital | 129,1 | 167,9 | 164,8 |
Outdoor | 72,0 | 66,5 | 62,3 |
Radio | 33,8 | 36,9 | 34,5 |
Press | 16,3 | 15,8 | 14,3 |
Cinema | 0,6 | 0,5 | 0,9 |
Total advertising expenditure Mln USD | 546,2 | 630,1 | 594,6 |
Advertising spending per person USD | 53,0 | 61,2 | 57,9 |
Share of the advertising market in the country's GDP in percentages | 0,2 | 0,3 | 0,2 |