Portugal

Advertising market volume by channels

in percentages
Choose a year
2022
2022 594,6
Mln USD
  • 53 % TV
  • 28 % Digital
  • 10 % Outdoor
  • 6 % Radio
  • 2 % Press
  • 0 % Cinema
  • $ 57,9

    Advertising spending per person

  • 0,24 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2022
  • TV 317,7
  • Digital 164,8
  • Outdoor 62,3
  • Radio 34,5
  • Press 14,3
  • Cinema 0,9

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022
TV 294,4 342,3 317,7
Digital 129,1 167,9 164,8
Outdoor 72,0 66,5 62,3
Radio 33,8 36,9 34,5
Press 16,3 15,8 14,3
Cinema 0,6 0,5 0,9
Total advertising expenditure Mln USD 546,2 630,1 594,6
Advertising spending per person USD 53,0 61,2 57,9
Share of the advertising market in the country's GDP in percentages 0,2 0,3 0,2