Slovenia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 214,7
Mln USD

2023 191,8
Mln USD

2022 196,9
Mln USD

2021 204,2
Mln USD

39 % TV
42 % Digital
7 % Outdoor
4 % Radio
8 % Press
0 % Cinema

38 % TV
45 % Digital
6 % Outdoor
4 % Radio
8 % Press
0 % Cinema

39 % TV
41 % Digital
6 % Outdoor
4 % Radio
10 % Press
0 % Cinema

39 % TV
40 % Digital
6 % Outdoor
4 % Radio
10 % Press
0 % Cinema

$ 101,3
Advertising spending per person
0,30 %
Share of the advertising market in the country's GDP

$ 90,5
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 92,9
Advertising spending per person
0,32 %
Share of the advertising market in the country's GDP

$ 96,3
Advertising spending per person
0,33 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 83,4
Digital 90,4
Outdoor 16,0
Radio 8,6
Press 16,3
Cinema 0,0

TV 72,8
Digital 85,5
Outdoor 10,6
Radio 7,6
Press 15,2
Cinema 0,0

TV 76,5
Digital 81,7
Outdoor 12,1
Radio 7,8
Press 18,8
Cinema 0,0

TV 79,9
Digital 82,1
Outdoor 12,6
Radio 8,2
Press 21,4
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	79,9	76,5	72,8	83,4
Digital	82,1	81,7	85,5	90,4
Outdoor	12,6	12,1	10,6	16,0
Radio	8,2	7,8	7,6	8,6
Press	21,4	18,8	15,2	16,3
Cinema	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	204,2	196,9	191,8	214,7
Advertising spending per person USD	96,3	92,9	90,5	101,3
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,3