USA

Advertising market volume by channels

in percentages

Choose a year

2024

2024 0,0
Mln USD

2023 303 798,2
Mln USD

2022 299 630,0
Mln USD

2021 277 184,1
Mln USD

% TV
% Digital
% Outdoor
% Radio
% Press
% Cinema

18 % TV
74 % Digital
3 % Outdoor
3 % Radio
2 % Press
0 % Cinema

21 % TV
70 % Digital
3 % Outdoor
4 % Radio
2 % Press
0 % Cinema

22 % TV
68 % Digital
2 % Outdoor
4 % Radio
3 % Press
0 % Cinema

$
Advertising spending per person
%
Share of the advertising market in the country's GDP

$ 884,5
Advertising spending per person
1,11 %
Share of the advertising market in the country's GDP

$ 877,3
Advertising spending per person
1,18 %
Share of the advertising market in the country's GDP

$ 814,9
Advertising spending per person
1,19 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV
Digital
Outdoor
Radio
Press
Cinema

TV 54 138,9
Digital 225000,0
Outdoor 8 348,7
Radio 9 959,9
Press 5 926,0
Cinema 424,7

TV 63 619,0
Digital 209 700,0
Outdoor 8 211,5
Radio 10 749,0
Press 6 972,6
Cinema 377,9

TV 61 738,9
Digital 189 300,0
Outdoor 6 919,8
Radio 10 803,6
Press 8 239,8
Cinema 182,1

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	61 738,9	63 619,0	54 138,9	0,0
Digital	189 300,0	209 700,0	225 000,0	0,0
Outdoor	6 919,8	8 211,5	8 348,7	0,0
Radio	10 803,6	10 749,0	9 959,9	0,0
Press	8 239,8	6 972,6	5 926,0	0,0
Cinema	182,1	377,9	424,7	0,0
Total advertising expenditure Mln USD	277 184,1	299 630,0	303 798,2	0,0
Advertising spending per person USD	814,9	877,3	884,5	0,0
Share of the advertising market in the country's GDP in percentages	1,2	1,2	1,1	0,0