Argentina

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 075,2
Mln USD

2023 1 227,3
Mln USD

2022 1 318,7
Mln USD

2021 1 001,6
Mln USD

2020 795,4
Mln USD

35 % TV
42 % Digital
15 % Outdoor
6 % Radio
1 % Press
1 % Cinema

36 % TV
40 % Digital
14 % Outdoor
7 % Radio
2 % Press
1 % Cinema

44 % TV
40 % Digital
8 % Outdoor
6 % Radio
1 % Press
0 % Cinema

42 % TV
38 % Digital
9 % Outdoor
8 % Radio
2 % Press
0 % Cinema

41 % TV
33 % Digital
9 % Outdoor
8 % Radio
9 % Press
0 % Cinema

$ 23,5
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

$ 27,0
Advertising spending per person
0,19 %
Share of the advertising market in the country's GDP

$ 29,0
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

$ 22,1
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

$ 17,6
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 372,4
Digital 453,2
Outdoor 157,7
Radio 68,5
Press 12,5
Cinema 11,0

TV 442,3
Digital 495,8
Outdoor 174,7
Radio 87,9
Press 19,0
Cinema 7,6

TV 578,0
Digital 525,3
Outdoor 110,3
Radio 82,2
Press 17,9
Cinema 4,9

TV 424,8
Digital 376,8
Outdoor 93,3
Radio 81,9
Press 23,8
Cinema 1,0

TV 328,9
Digital 266,1
Outdoor 68,5
Radio 62,1
Press 69,0
Cinema 0,8

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	328,9	424,8	578,0	442,3	372,4
Digital	266,1	376,8	525,3	495,8	453,2
Outdoor	68,5	93,3	110,3	174,7	157,7
Radio	62,1	81,9	82,2	87,9	68,5
Press	69,0	23,8	17,9	19,0	12,5
Cinema	0,8	1,0	4,9	7,6	11,0
Total advertising expenditure Mln USD	795,4	1 001,6	1 318,7	1 227,3	1 075,2
Advertising spending per person USD	17,6	22,1	29,0	27,0	23,5
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,2	0,2