Argentina

Advertising market volume by channels

in percentages
Choose a year
2023
2023 1 227,3
Mln USD
  • 36 % TV
  • 40 % Digital
  • 14 % Outdoor
  • 7 % Radio
  • 2 % Press
  • 1 % Cinema
  • $ 27,0

    Advertising spending per person

  • 0,19 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2023
  • TV 442,3
  • Digital 495,8
  • Outdoor 174,7
  • Radio 87,9
  • Press 19,0
  • Cinema 7,6

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022 2023
TV 328,9 424,8 578,0 442,3
Digital 266,1 376,8 525,3 495,8
Outdoor 68,5 93,3 110,3 174,7
Radio 62,1 81,9 82,2 87,9
Press 69,0 23,8 17,9 19,0
Cinema 0,8 1,0 4,9 7,6
Total advertising expenditure Mln USD 795,4 1 001,6 1 318,7 1 227,3
Advertising spending per person USD 17,6 22,1 29,0 27,0
Share of the advertising market in the country's GDP in percentages 0,2 0,2 0,2 0,2