Argentina

Advertising market volume by channels

in percentages

Choose a year

2024

2024 0,0
Mln USD

2023 1 227,3
Mln USD

2022 1 318,7
Mln USD

2021 1 001,6
Mln USD

% TV
% Digital
% Outdoor
% Radio
% Press
% Cinema

36 % TV
40 % Digital
14 % Outdoor
7 % Radio
2 % Press
1 % Cinema

44 % TV
40 % Digital
8 % Outdoor
6 % Radio
1 % Press
0 % Cinema

42 % TV
38 % Digital
9 % Outdoor
8 % Radio
2 % Press
0 % Cinema

$
Advertising spending per person
%
Share of the advertising market in the country's GDP

$ 27,0
Advertising spending per person
0,19 %
Share of the advertising market in the country's GDP

$ 29,0
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

$ 22,1
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV
Digital
Outdoor
Radio
Press
Cinema

TV 442,3
Digital 495,8
Outdoor 174,7
Radio 87,9
Press 19,0
Cinema 7,6

TV 578,0
Digital 525,3
Outdoor 110,3
Radio 82,2
Press 17,9
Cinema 4,9

TV 424,8
Digital 376,8
Outdoor 93,3
Radio 81,9
Press 23,8
Cinema 1,0

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	424,8	578,0	442,3	0,0
Digital	376,8	525,3	495,8	0,0
Outdoor	93,3	110,3	174,7	0,0
Radio	81,9	82,2	87,9	0,0
Press	23,8	17,9	19,0	0,0
Cinema	1,0	4,9	7,6	0,0
Total advertising expenditure Mln USD	1 001,6	1 318,7	1 227,3	0,0
Advertising spending per person USD	22,1	29,0	27,0	0,0
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,0