Australia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 15 089,2
Mln USD

2023 14 278,1
Mln USD

2022 14 897,1
Mln USD

2021 15 014,7
Mln USD

2020 10 900,5
Mln USD

14 % TV
72 % Digital
6 % Outdoor
5 % Radio
3 % Press
0 % Cinema

18 % TV
68 % Digital
6 % Outdoor
5 % Radio
3 % Press
0 % Cinema

19 % TV
66 % Digital
5 % Outdoor
5 % Radio
4 % Press
0 % Cinema

21 % TV
65 % Digital
5 % Outdoor
5 % Radio
4 % Press
0 % Cinema

22 % TV
60 % Digital
5 % Outdoor
6 % Radio
7 % Press
0 % Cinema

$ 564,9
Advertising spending per person
0,86 %
Share of the advertising market in the country's GDP

$ 539,8
Advertising spending per person
0,83 %
Share of the advertising market in the country's GDP

$ 568,6
Advertising spending per person
0,89 %
Share of the advertising market in the country's GDP

$ 582,1
Advertising spending per person
0,97 %
Share of the advertising market in the country's GDP

$ 423,4
Advertising spending per person
0,82 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 2 139,8
Digital 10 798,7
Outdoor 945,2
Radio 713,8
Press 437,6
Cinema 54,1

TV 2 549,1
Digital 9 666,8
Outdoor 811,4
Radio 691,4
Press 498,2
Cinema 61,1

TV 2852,3
Digital 9847,6
Outdoor 809,2
Radio 756,6
Press 576,5
Cinema 54,9

TV 3119,4
Digital 9773,7
Outdoor 686,7
Radio 755,5
Press 646,6
Cinema 32,8

TV 2447,8
Digital 6593,4
Outdoor 496,0
Radio 626,6
Press 710,5
Cinema 26,1

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	2 447,8	3 119,4	2 852,3	2 549,1	2 139,8
Digital	6 593,4	9 773,7	9 847,6	9 666,8	10 798,7
Outdoor	496,0	686,7	809,2	811,4	945,2
Radio	626,6	755,5	756,6	691,4	713,8
Press	710,5	646,6	576,5	498,2	437,6
Cinema	26,1	32,8	54,9	61,1	54,1
Total advertising expenditure Mln USD	10 900,5	15 014,7	14 897,1	14 278,1	15 089,2
Advertising spending per person USD	423,4	582,1	568,6	539,8	564,9
Share of the advertising market in the country's GDP in percentages	0,8	1,0	0,9	0,8	0,9