Austria
Advertising market volume by channels
in percentages
Choose a year
2023
2023
6 102,8
Mln USD
Mln USD
- 22 % TV
- 43 % Digital
- 5 % Outdoor
- 5 % Radio
- 25 % Press
- 0 % Cinema
-
$ 681,2
Advertising spending per person
-
1,18 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 1 346,7
- Digital 2 618,5
- Outdoor 285,4
- Radio 294,2
- Press 1 545,5
- Cinema 12,4
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 1 271,8 | 1 313,7 | 1 476,7 | 1 346,7 |
| Digital | 1 458,5 | 1 555,8 | 1 978,3 | 2 618,5 |
| Outdoor | 294,1 | 344,7 | 319,0 | 285,4 |
| Radio | 303,1 | 277,5 | 313,1 | 294,2 |
| Press | 1 946,8 | 2 069,7 | 1 907,7 | 1 545,5 |
| Cinema | 3,9 | 16,7 | 8,9 | 12,4 |
| Total advertising expenditure Mln USD | 5 278,3 | 5 578,1 | 6 003,7 | 6 102,8 |
| Advertising spending per person USD | 587,8 | 618,4 | 670,1 | 681,2 |
| Share of the advertising market in the country's GDP in percentages | 1,2 | 1,2 | 1,3 | 1,2 |
