Bahrain

Advertising market volume by channels

in percentages

Choose a year

2024

2024 94,8
Mln USD

2023 79,1
Mln USD

2022 75,7
Mln USD

2021 65,0
Mln USD

2020 34,5
Mln USD

6 % TV
67 % Digital
9 % Outdoor
2 % Radio
14 % Press
2 % Cinema

7 % TV
64 % Digital
9 % Outdoor
3 % Radio
16 % Press
1 % Cinema

8 % TV
60 % Digital
10 % Outdoor
3 % Radio
19 % Press
1 % Cinema

8 % TV
54 % Digital
6 % Outdoor
2 % Radio
30 % Press
1 % Cinema

12 % TV
43 % Digital
3 % Outdoor
3 % Radio
38 % Press
1 % Cinema

$ 59,0
Advertising spending per person
0,20 %
Share of the advertising market in the country's GDP

$ 53,2
Advertising spending per person
0,18 %
Share of the advertising market in the country's GDP

$ 51,4
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

$ 44,4
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

$ 23,4
Advertising spending per person
0,10 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 5,9
Digital 63,8
Outdoor 8,5
Radio 2,0
Press 12,9
Cinema 1,8

TV 5,7
Digital 50,7
Outdoor 7,2
Radio 2,0
Press 12,4
Cinema 1,1

TV 6,0
Digital 45,1
Outdoor 7,5
Radio 2,0
Press 14,1
Cinema 1,0

TV 5,0
Digital 35,0
Outdoor 4,0
Radio 1,0
Press 19,5
Cinema 0,5

TV 4,0
Digital 15,0
Outdoor 1,0
Radio 1,0
Press 13,0
Cinema 0,5

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	4,0	5,0	6,0	5,7	5,9
Digital	15,0	35,0	45,1	50,7	63,8
Outdoor	1,0	4,0	7,5	7,2	8,5
Radio	1,0	1,0	2,0	2,0	2,0
Press	13,0	19,5	14,1	12,4	12,9
Cinema	0,5	0,5	1,0	1,1	1,8
Total advertising expenditure Mln USD	34,5	65,0	75,7	79,1	94,8
Advertising spending per person USD	23,4	44,4	51,4	53,2	59,0
Share of the advertising market in the country's GDP in percentages	0,1	0,2	0,2	0,2	0,2