Bangladesh

Advertising market volume by channels

in percentages

Choose a year

2024

2024 298,5
Mln USD

2023 289,6
Mln USD

2022 318,6
Mln USD

2021 324,1
Mln USD

2020 303,6
Mln USD

46 % TV
38 % Digital
4 % Outdoor
0 % Radio
11 % Press
0 % Cinema

47 % TV
36 % Digital
4 % Outdoor
0 % Radio
12 % Press
0 % Cinema

53 % TV
30 % Digital
3 % Outdoor
0 % Radio
13 % Press
0 % Cinema

56 % TV
25 % Digital
3 % Outdoor
1 % Radio
15 % Press
0 % Cinema

56 % TV
22 % Digital
5 % Outdoor
1 % Radio
16 % Press
0 % Cinema

$ 1,7
Advertising spending per person
0,07 %
Share of the advertising market in the country's GDP

$ 1,7
Advertising spending per person
0,07 %
Share of the advertising market in the country's GDP

$ 1,9
Advertising spending per person
0,07 %
Share of the advertising market in the country's GDP

$ 1,9
Advertising spending per person
0,08 %
Share of the advertising market in the country's GDP

$ 1,8
Advertising spending per person
0,08 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 137,0
Digital 113,4
Outdoor 13,4
Radio 0,2
Press 34,3
Cinema 0,0

TV 137,2
Digital 104,2
Outdoor 13,0
Radio 0,3
Press 34,7
Cinema 0,0

TV 170,0
Digital 95,6
Outdoor 11,1
Radio 0,3
Press 41,4
Cinema 0,0

TV 180,1
Digital 81,0
Outdoor 11,3
Radio 2,6
Press 48,9
Cinema 0,0

TV 170,6
Digital 66,8
Outdoor 13,7
Radio 3,0
Press 49,2
Cinema 0,3

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	170,6	180,1	170,0	137,2	137,0
Digital	66,8	81,0	95,6	104,2	113,4
Outdoor	13,7	11,3	11,1	13,0	13,4
Radio	3,0	2,6	0,3	0,3	0,2
Press	49,2	48,9	41,4	34,7	34,3
Cinema	0,3	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	303,6	324,1	318,6	289,6	298,5
Advertising spending per person USD	1,8	1,9	1,9	1,7	1,7
Share of the advertising market in the country's GDP in percentages	0,1	0,1	0,1	0,1	0,1