Bosnia and Herzegovina

Advertising market volume by channels

in percentages

Choose a year

2024

2024 45,2
Mln USD

2023 44,0
Mln USD

2022 41,1
Mln USD

2021 43,2
Mln USD

2020 35,1
Mln USD

69 % TV
16 % Digital
7 % Outdoor
5 % Radio
2 % Press
1 % Cinema

70 % TV
15 % Digital
7 % Outdoor
5 % Radio
3 % Press
1 % Cinema

70 % TV
15 % Digital
6 % Outdoor
5 % Radio
3 % Press
1 % Cinema

71 % TV
13 % Digital
6 % Outdoor
5 % Radio
3 % Press
1 % Cinema

69 % TV
12 % Digital
8 % Outdoor
5 % Radio
5 % Press
1 % Cinema

$ 14,3
Advertising spending per person
0,16 %
Share of the advertising market in the country's GDP

$ 13,7
Advertising spending per person
0,16 %
Share of the advertising market in the country's GDP

$ 12,8
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

$ 13,2
Advertising spending per person
0,19 %
Share of the advertising market in the country's GDP

$ 10,7
Advertising spending per person
0,18 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 31,0
Digital 7,4
Outdoor 3,3
Radio 2,1
Press 1,1
Cinema 0,3

TV 30,6
Digital 6,8
Outdoor 3,0
Radio 2,1
Press 1,3
Cinema 0,3

TV 28,8
Digital 6,1
Outdoor 2,5
Radio 2,1
Press 1,3
Cinema 0,3

TV 30,8
Digital 5,8
Outdoor 2,6
Radio 2,2
Press 1,5
Cinema 0,3

TV 24,2
Digital 4,3
Outdoor 2,6
Radio 1,8
Press 1,9
Cinema 0,3

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	24,2	30,8	28,8	30,6	31,0
Digital	4,3	5,8	6,1	6,8	7,4
Outdoor	2,6	2,6	2,5	3,0	3,3
Radio	1,8	2,2	2,1	2,1	2,1
Press	1,9	1,5	1,3	1,3	1,1
Cinema	0,3	0,3	0,3	0,3	0,3
Total advertising expenditure Mln USD	35,1	43,2	41,1	44,0	45,2
Advertising spending per person USD	10,7	13,2	12,8	13,7	14,3
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,2	0,2