Brazil

Advertising market volume by channels

in percentages

Choose a year

2024

2024 16 816,4
Mln USD

2023 15 663,4
Mln USD

2022 14 096,7
Mln USD

2021 12 483,3
Mln USD

2020 10 827,3
Mln USD

37 % TV
53 % Digital
6 % Outdoor
3 % Radio
2 % Press
0 % Cinema

40 % TV
50 % Digital
6 % Outdoor
2 % Radio
2 % Press
0 % Cinema

42 % TV
48 % Digital
5 % Outdoor
2 % Radio
2 % Press
0 % Cinema

46 % TV
45 % Digital
4 % Outdoor
2 % Radio
3 % Press
0 % Cinema

48 % TV
42 % Digital
4 % Outdoor
2 % Radio
3 % Press
0 % Cinema

$ 79,3
Advertising spending per person
0,77 %
Share of the advertising market in the country's GDP

$ 74,2
Advertising spending per person
0,72 %
Share of the advertising market in the country's GDP

$ 67,0
Advertising spending per person
0,73 %
Share of the advertising market in the country's GDP

$ 59,6
Advertising spending per person
0,76 %
Share of the advertising market in the country's GDP

$ 51,9
Advertising spending per person
0,73 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 6 194,2
Digital 8 849,3
Outdoor 984,3
Radio 422,8
Press 342,0
Cinema 23,9

TV 6251,3
Digital 7753,5
Outdoor 910,4
Radio 360,8
Press 346,0
Cinema 41,4

TV 5946,4
Digital 6725,4
Outdoor 714,7
Radio 329,5
Press 342,3
Cinema 38,5

TV 5698,5
Digital 5598,4
Outdoor 535,2
Radio 302,2
Press 334,3
Cinema 14,7

TV 5244,4
Digital 4597,3
Outdoor 399,8
Radio 218,2
Press 357,7
Cinema 9,8

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	5 244,4	5 698,5	5 946,4	6 251,3	6 194,2
Digital	4 597,3	5 598,4	6 725,4	7 753,5	8 849,3
Outdoor	399,8	535,2	714,7	910,4	984,3
Radio	218,2	302,2	329,5	360,8	422,8
Press	357,7	334,3	342,3	346,0	342,0
Cinema	9,8	14,7	38,5	41,4	23,9
Total advertising expenditure Mln USD	10 827,3	12 483,3	14 096,7	15 663,4	16 816,4
Advertising spending per person USD	51,9	59,6	67,0	74,2	79,3
Share of the advertising market in the country's GDP in percentages	0,7	0,8	0,7	0,7	0,8