Brazil

Advertising market volume by channels

in percentages

Choose a year

2024

2024 16 816,4
Mln USD

2023 15 663,4
Mln USD

2022 14 096,7
Mln USD

2021 12 483,3
Mln USD

37 % TV
53 % Digital
6 % Outdoor
3 % Radio
2 % Press
0 % Cinema

40 % TV
50 % Digital
6 % Outdoor
2 % Radio
2 % Press
0 % Cinema

42 % TV
48 % Digital
5 % Outdoor
2 % Radio
2 % Press
0 % Cinema

46 % TV
45 % Digital
4 % Outdoor
2 % Radio
3 % Press
0 % Cinema

$ 79,3
Advertising spending per person
0,77 %
Share of the advertising market in the country's GDP

$ 74,2
Advertising spending per person
0,72 %
Share of the advertising market in the country's GDP

$ 67,0
Advertising spending per person
0,73 %
Share of the advertising market in the country's GDP

$ 59,6
Advertising spending per person
0,76 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 6 194,2
Digital 8 849,3
Outdoor 984,3
Radio 422,8
Press 342,0
Cinema 23,9

TV 6251,3
Digital 7753,5
Outdoor 910,4
Radio 360,8
Press 346,0
Cinema 41,4

TV 5946,4
Digital 6725,4
Outdoor 714,7
Radio 329,5
Press 342,3
Cinema 38,5

TV 5698,5
Digital 5598,4
Outdoor 535,2
Radio 302,2
Press 334,3
Cinema 14,7

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	5 698,5	5 946,4	6 251,3	6 194,2
Digital	5 598,4	6 725,4	7 753,5	8 849,3
Outdoor	535,2	714,7	910,4	984,3
Radio	302,2	329,5	360,8	422,8
Press	334,3	342,3	346,0	342,0
Cinema	14,7	38,5	41,4	23,9
Total advertising expenditure Mln USD	12 483,3	14 096,7	15 663,4	16 816,4
Advertising spending per person USD	59,6	67,0	74,2	79,3
Share of the advertising market in the country's GDP in percentages	0,8	0,7	0,7	0,8