Bulgaria

Advertising market volume by channels

in percentages

Choose a year

2024

2024 295,2
Mln USD

2023 273,2
Mln USD

2022 250,6
Mln USD

2021 267,3
Mln USD

2020 235,2
Mln USD

46 % TV
37 % Digital
6 % Outdoor
7 % Radio
4 % Press
0 % Cinema

47 % TV
36 % Digital
6 % Outdoor
7 % Radio
5 % Press
0 % Cinema

48 % TV
34 % Digital
6 % Outdoor
7 % Radio
6 % Press
0 % Cinema

47 % TV
33 % Digital
6 % Outdoor
7 % Radio
7 % Press
0 % Cinema

48 % TV
32 % Digital
6 % Outdoor
7 % Radio
8 % Press
0 % Cinema

$ 43,7
Advertising spending per person
0,26 %
Share of the advertising market in the country's GDP

$ 40,9
Advertising spending per person
0,27 %
Share of the advertising market in the country's GDP

$ 37,5
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 38,6
Advertising spending per person
0,33 %
Share of the advertising market in the country's GDP

$ 33,7
Advertising spending per person
0,34 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 136,4
Digital 109,3
Outdoor 17,1
Radio 19,7
Press 12,6
Cinema 0

TV 127,6
Digital 97,3
Outdoor 16,5
Radio 18,6
Press 13,2
Cinema 0,0

TV 119,2
Digital 84,0
Outdoor 15,6
Radio 17,3
Press 14,5
Cinema 0,0

TV 126,8
Digital 87,1
Outdoor 15,5
Radio 18,0
Press 19,9
Cinema 0,0

TV 111,8
Digital 74,3
Outdoor 13,6
Radio 15,6
Press 19,8
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	111,8	126,8	119,2	127,6	136,4
Digital	74,3	87,1	84,0	97,3	109,3
Outdoor	13,6	15,5	15,6	16,5	17,1
Radio	15,6	18,0	17,3	18,6	19,7
Press	19,8	19,9	14,5	13,2	12,6
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	235,2	267,3	250,6	273,2	295,2
Advertising spending per person USD	33,7	38,6	37,5	40,9	43,7
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,3	0,3