Montenegro

Advertising market volume by channels

in percentages

Choose a year

2024

2024 13,7
Mln USD

2023 13,2
Mln USD

2022 12,6
Mln USD

2021 11,7
Mln USD

2020 7,6
Mln USD

57 % TV
18 % Digital
15 % Outdoor
3 % Radio
6 % Press
1 % Cinema

47 % TV
19 % Digital
28 % Outdoor
2 % Radio
4 % Press
0 % Cinema

48 % TV
18 % Digital
28 % Outdoor
2 % Radio
4 % Press
0 % Cinema

47 % TV
18 % Digital
28 % Outdoor
3 % Radio
4 % Press
0 % Cinema

50 % TV
21 % Digital
20 % Outdoor
3 % Radio
7 % Press
0 % Cinema

$ 21,5
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

$ 21,2
Advertising spending per person
0,19 %
Share of the advertising market in the country's GDP

$ 20,2
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

$ 18,7
Advertising spending per person
0,24 %
Share of the advertising market in the country's GDP

$ 12,1
Advertising spending per person
0,18 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 7,8
Digital 2,5
Outdoor 2,0
Radio 0,4
Press 0,8
Cinema 0,1

TV 6,2
Digital 2,5
Outdoor 3,7
Radio 0,3
Press 0,5
Cinema 0,0

TV 6,0
Digital 2,3
Outdoor 3,5
Radio 0,3
Press 0,5
Cinema 0,0

TV 5,5
Digital 2,1
Outdoor 3,3
Radio 0,3
Press 0,5
Cinema 0,0

TV 3,8
Digital 1,6
Outdoor 1,5
Radio 0,2
Press 0,5
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	3,8	5,5	6,0	6,2	7,8
Digital	1,6	2,1	2,3	2,5	2,5
Outdoor	1,5	3,3	3,5	3,7	2,0
Radio	0,2	0,3	0,3	0,3	0,4
Press	0,5	0,5	0,5	0,5	0,8
Cinema	0,0	0,0	0,0	0,0	0,1
Total advertising expenditure Mln USD	7,6	11,7	12,6	13,2	13,7
Advertising spending per person USD	12,1	18,7	20,2	21,2	21,5
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,2	0,2