Montenegro
Advertising market volume by channels
in percentages
Choose a year
2023
2023
13,2
Mln USD
Mln USD
- 47 % TV
- 19 % Digital
- 28 % Outdoor
- 2 % Radio
- 4 % Press
- 0 % Cinema
-
$ 21,2
Advertising spending per person
-
0,19 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 6,2
- Digital 2,5
- Outdoor 3,7
- Radio 0,3
- Press 0,5
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 3,8 | 5,5 | 6,0 | 6,2 |
| Digital | 1,6 | 2,1 | 2,3 | 2,5 |
| Outdoor | 1,5 | 3,3 | 3,5 | 3,7 |
| Radio | 0,2 | 0,3 | 0,3 | 0,3 |
| Press | 0,5 | 0,5 | 0,5 | 0,5 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 7,6 | 11,7 | 12,6 | 13,2 |
| Advertising spending per person USD | 12,1 | 18,7 | 20,2 | 21,2 |
| Share of the advertising market in the country's GDP in percentages | 0,2 | 0,2 | 0,2 | 0,2 |
