Montenegro
Advertising market volume by channels
in percentages
Choose a year
2023
2023
13,4
Mln USD
Mln USD
- 57 % TV
- 17 % Digital
- 16 % Outdoor
- 3 % Radio
- 6 % Press
- 1 % Cinema
-
$ 21,4
Advertising spending per person
-
0,18 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 7,6
- Digital 2,3
- Outdoor 2,1
- Radio 0,4
- Press 0,8
- Cinema 0,1
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 7,5 | 8,3 | 7,5 | 7,6 |
| Digital | 0,9 | 1,0 | 1,1 | 2,3 |
| Outdoor | 1,9 | 2,2 | 2,1 | 2,1 |
| Radio | 0,4 | 0,4 | 0,4 | 0,4 |
| Press | 1,0 | 1,1 | 0,9 | 0,8 |
| Cinema | 0,1 | 0,1 | 0,1 | 0,1 |
| Total advertising expenditure Mln USD | 11,8 | 13,1 | 12,1 | 13,4 |
| Advertising spending per person USD | 18,8 | 20,9 | 19,3 | 21,4 |
| Share of the advertising market in the country's GDP in percentages | 0,3 | 0,2 | 0,2 | 0,2 |
