Chile

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 302,7
Mln USD

2023 1 278,4
Mln USD

2022 1 240,4
Mln USD

2021 1 301,0
Mln USD

2020 890,4
Mln USD

26 % TV
54 % Digital
11 % Outdoor
7 % Radio
2 % Press
0 % Cinema

28 % TV
52 % Digital
10 % Outdoor
7 % Radio
3 % Press
0 % Cinema

32 % TV
48 % Digital
10 % Outdoor
7 % Radio
3 % Press
0 % Cinema

35 % TV
47 % Digital
8 % Outdoor
7 % Radio
4 % Press
0 % Cinema

36 % TV
45 % Digital
7 % Outdoor
7 % Radio
5 % Press
0 % Cinema

$ 65,9
Advertising spending per person
0,39 %
Share of the advertising market in the country's GDP

$ 65,0
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

$ 63,4
Advertising spending per person
0,41 %
Share of the advertising market in the country's GDP

$ 66,9
Advertising spending per person
0,41 %
Share of the advertising market in the country's GDP

$ 46,0
Advertising spending per person
0,35 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 338,7
Digital 707,2
Outdoor 139,9
Radio 85,3
Press 28,5
Cinema 3,1

TV 362,5
Digital 661,1
Outdoor 131,1
Radio 86,9
Press 33,8
Cinema 3,0

TV 391,2
Digital 600,0
Outdoor 120,8
Radio 86,1
Press 41,2
Cinema 1,1

TV 452,9
Digital 615,9
Outdoor 98,2
Radio 86,5
Press 47,0
Cinema 0,5

TV 318,4
Digital 398,7
Outdoor 61,0
Radio 65,4
Press 46,5
Cinema 0,4

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	318,4	452,9	391,2	362,5	338,7
Digital	398,7	615,9	600,0	661,1	707,2
Outdoor	61,0	98,2	120,8	131,1	139,9
Radio	65,4	86,5	86,1	86,9	85,3
Press	46,5	47,0	41,2	33,8	28,5
Cinema	0,4	0,5	1,1	3,0	3,1
Total advertising expenditure Mln USD	890,4	1 301,0	1 240,4	1 278,4	1 302,7
Advertising spending per person USD	46,0	66,9	63,4	65,0	65,9
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,4	0,4	0,4