Chile

Advertising market volume by channels

in percentages
Choose a year
2023
2023 1 278,4
Mln USD
  • 28 % TV
  • 52 % Digital
  • 10 % Outdoor
  • 7 % Radio
  • 3 % Press
  • 0 % Cinema
  • $ 65,0

    Advertising spending per person

  • 0,38 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2023
  • TV 362,5
  • Digital 661,1
  • Outdoor 131,1
  • Radio 86,9
  • Press 33,8
  • Cinema 3,0

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022 2023
TV 318,4 452,9 391,2 362,5
Digital 398,7 615,9 600,0 661,1
Outdoor 61,0 98,2 120,8 131,1
Radio 65,4 86,5 86,1 86,9
Press 46,5 47,0 41,2 33,8
Cinema 0,4 0,5 1,1 3,0
Total advertising expenditure Mln USD 890,4 1 301,0 1 240,4 1 278,4
Advertising spending per person USD 46,0 66,9 63,4 65,0
Share of the advertising market in the country's GDP in percentages 0,4 0,4 0,4 0,4