Ecuador

Advertising market volume by channels

in percentages

Choose a year

2024

2024 0,0
Mln USD

2023 335,3
Mln USD

2022 319,8
Mln USD

2021 302,6
Mln USD

% TV
% Digital
% Outdoor
% Radio
% Press
% Cinema

42 % TV
34 % Digital
6 % Outdoor
7 % Radio
11 % Press
0 % Cinema

46 % TV
30 % Digital
6 % Outdoor
6 % Radio
12 % Press
0 % Cinema

48 % TV
28 % Digital
6 % Outdoor
6 % Radio
12 % Press
0 % Cinema

$
Advertising spending per person
%
Share of the advertising market in the country's GDP

$ 18,6
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 17,9
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 17,1
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV
Digital
Outdoor
Radio
Press
Cinema

TV 141,9
Digital 113,8
Outdoor 20,5
Radio 23,5
Press 35,6
Cinema 0,0

TV 147,3
Digital 95,1
Outdoor 18,9
Radio 20,5
Press 38,0
Cinema 0,0

TV 145,9
Digital 83,3
Outdoor 18,4
Radio 19,4
Press 35,7
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	145,9	147,3	141,9	0,0
Digital	83,3	95,1	113,8	0,0
Outdoor	18,4	18,9	20,5	0,0
Radio	19,4	20,5	23,5	0,0
Press	35,7	38,0	35,6	0,0
Cinema	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	302,6	319,8	335,3	0,0
Advertising spending per person USD	17,1	17,9	18,6	0,0
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,0