Ecuador

Advertising market volume by channels

in percentages
Choose a year
2023
2023 335,3
Mln USD
  • 42 % TV
  • 34 % Digital
  • 6 % Outdoor
  • 7 % Radio
  • 11 % Press
  • 0 % Cinema
  • $ 18,6

    Advertising spending per person

  • 0,28 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2023
  • TV 141,9
  • Digital 113,8
  • Outdoor 20,5
  • Radio 23,5
  • Press 35,6
  • Cinema 0,0

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022 2023
TV 119,3 145,9 147,3 141,9
Digital 74,2 83,3 95,1 113,8
Outdoor 17,8 18,4 18,9 20,5
Radio 18,3 19,4 20,5 23,5
Press 31,1 35,7 38,0 35,6
Cinema 0,0 0,0 0,0 0,0
Total advertising expenditure Mln USD 260,7 302,6 319,8 335,3
Advertising spending per person USD 14,9 17,1 17,9 18,6
Share of the advertising market in the country's GDP in percentages 0,3 0,3 0,3 0,3