Estonia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 138,2
Mln USD

2023 129,4
Mln USD

2022 117,6
Mln USD

2021 102,9
Mln USD

2020 93,5
Mln USD

22 % TV
43 % Digital
14 % Outdoor
10 % Radio
12 % Press
0 % Cinema

23 % TV
40 % Digital
14 % Outdoor
10 % Radio
13 % Press
0 % Cinema

27 % TV
32 % Digital
17 % Outdoor
10 % Radio
15 % Press
0 % Cinema

28 % TV
31 % Digital
13 % Outdoor
11 % Radio
18 % Press
0 % Cinema

27 % TV
31 % Digital
13 % Outdoor
11 % Radio
18 % Press
0 % Cinema

$ 101,6
Advertising spending per person
0,32 %
Share of the advertising market in the country's GDP

$ 94,7
Advertising spending per person
0,32 %
Share of the advertising market in the country's GDP

$ 88,3
Advertising spending per person
0,31 %
Share of the advertising market in the country's GDP

$ 77,4
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 70,3
Advertising spending per person
0,30 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 30,2
Digital 59,2
Outdoor 19,2
Radio 13,2
Press 16,4
Cinema 0,0

TV 29,8
Digital 52,1
Outdoor 18,0
Radio 12,8
Press 16,7
Cinema 0,0

TV 31,2
Digital 37,5
Outdoor 19,6
Radio 11,7
Press 17,7
Cinema 0,0

TV 28,4
Digital 32,4
Outdoor 13,1
Radio 11,0
Press 18,1
Cinema 0,0

TV 25,5
Digital 28,9
Outdoor 12,3
Radio 10,2
Press 16,6
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	25,5	28,4	31,2	29,8	30,2
Digital	28,9	32,4	37,5	52,1	59,2
Outdoor	12,3	13,1	19,6	18,0	19,2
Radio	10,2	11,0	11,7	12,8	13,2
Press	16,6	18,1	17,7	16,7	16,4
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	93,5	102,9	117,6	129,4	138,2
Advertising spending per person USD	70,3	77,4	88,3	94,7	101,6
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,3	0,3