Finland
Advertising market volume by channels
in percentages
Choose a year
2023
2023
1 522,5
Mln USD
Mln USD
- 17 % TV
- 53 % Digital
- 6 % Outdoor
- 5 % Radio
- 18 % Press
- 0 % Cinema
-
$ 274,5
Advertising spending per person
-
0,51 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 256,3
- Digital 812,6
- Outdoor 96,5
- Radio 81,9
- Press 269,2
- Cinema 6,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 264,6 | 299,0 | 258,8 | 256,3 |
| Digital | 625,9 | 795,8 | 776,5 | 812,6 |
| Outdoor | 72,1 | 84,8 | 91,0 | 96,5 |
| Radio | 70,6 | 86,2 | 79,4 | 81,9 |
| Press | 337,2 | 354,6 | 290,9 | 269,2 |
| Cinema | 3,6 | 3,4 | 5,5 | 6,0 |
| Total advertising expenditure Mln USD | 1 373,8 | 1 623,7 | 1 502,1 | 1 522,5 |
| Advertising spending per person USD | 248,5 | 293,1 | 271,1 | 274,5 |
| Share of the advertising market in the country's GDP in percentages | 0,5 | 0,6 | 0,5 | 0,5 |
