Finland

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 502,5
Mln USD

2023 1 522,5
Mln USD

2022 1 502,1
Mln USD

2021 1 623,7
Mln USD

2020 1 373,8
Mln USD

17 % TV
55 % Digital
7 % Outdoor
5 % Radio
16 % Press
0 % Cinema

17 % TV
53 % Digital
6 % Outdoor
5 % Radio
18 % Press
0 % Cinema

17 % TV
52 % Digital
6 % Outdoor
5 % Radio
19 % Press
0 % Cinema

18 % TV
49 % Digital
5 % Outdoor
5 % Radio
22 % Press
0 % Cinema

19 % TV
46 % Digital
5 % Outdoor
5 % Radio
25 % Press
0 % Cinema

$ 267,5
Advertising spending per person
0,50 %
Share of the advertising market in the country's GDP

$ 274,5
Advertising spending per person
0,51 %
Share of the advertising market in the country's GDP

$ 271,1
Advertising spending per person
0,53 %
Share of the advertising market in the country's GDP

$ 293,1
Advertising spending per person
0,55 %
Share of the advertising market in the country's GDP

$ 248,5
Advertising spending per person
0,51 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 255,2
Digital 829,5
Outdoor 99,4
Radio 77,8
Press 234,3
Cinema 6,3

TV 256,3
Digital 812,6
Outdoor 96,5
Radio 81,9
Press 269,2
Cinema 6,0

TV 258,8
Digital 776,5
Outdoor 91,0
Radio 79,4
Press 290,9
Cinema 5,5

TV 299,0
Digital 795,8
Outdoor 84,8
Radio 86,2
Press 354,6
Cinema 3,4

TV 264,6
Digital 625,9
Outdoor 72,1
Radio 70,6
Press 337,2
Cinema 3,6

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	264,6	299,0	258,8	256,3	255,2
Digital	625,9	795,8	776,5	812,6	829,5
Outdoor	72,1	84,8	91,0	96,5	99,4
Radio	70,6	86,2	79,4	81,9	77,8
Press	337,2	354,6	290,9	269,2	234,3
Cinema	3,6	3,4	5,5	6,0	6,3
Total advertising expenditure Mln USD	1 373,8	1 623,7	1 502,1	1 522,5	1 502,5
Advertising spending per person USD	248,5	293,1	271,1	274,5	267,5
Share of the advertising market in the country's GDP in percentages	0,5	0,6	0,5	0,5	0,5