France
Advertising market volume by channels
in percentages
Choose a year
2024
2024
19 856,6
Mln USD
Mln USD
- 19 % TV
- 60 % Digital
- 8 % Outdoor
- 4 % Radio
- 8 % Press
- 0 % Cinema
-
$ 298,4
Advertising spending per person
-
0,63 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 3 790,3
- Digital 11 923,3
- Outdoor 1 668,1
- Radio 822,9
- Press 1 558,3
- Cinema 93,7
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 3 670,4 | 4 399,4 | 3 820,9 | 3 706,2 | 3 790,3 |
| Digital | 7 289,7 | 9 428,1 | 9 217,9 | 9 747,6 | 11 923,3 |
| Outdoor | 1 114,4 | 1 403,2 | 1 432,5 | 1 501,7 | 1 668,1 |
| Radio | 764,1 | 863,1 | 780,1 | 794,5 | 822,9 |
| Press | 1 676,8 | 1 899,0 | 1 682,8 | 1 626,2 | 1 558,3 |
| Cinema | 31,8 | 55,8 | 74,9 | 104,2 | 93,7 |
| Total advertising expenditure Mln USD | 14 547,2 | 18 048,5 | 17 009,0 | 17 480,5 | 19 856,6 |
| Advertising spending per person USD | 225,6 | 276,5 | 263,2 | 269,9 | 298,4 |
| Share of the advertising market in the country's GDP in percentages | 0,6 | 0,6 | 0,6 | 0,6 | 0,6 |
