France
Advertising market volume by channels
in percentages
Choose a year
2023
2023
17 480,5
Mln USD
Mln USD
- 21 % TV
- 56 % Digital
- 9 % Outdoor
- 5 % Radio
- 9 % Press
- 1 % Cinema
-
$ 269,9
Advertising spending per person
-
0,58 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 3 706,2
- Digital 9 747,6
- Outdoor 1 501,7
- Radio 794,5
- Press 1 626,2
- Cinema 104,2
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 3 670,4 | 4 399,4 | 3 820,9 | 3 706,2 |
| Digital | 7 289,7 | 9 428,1 | 9 217,9 | 9 747,6 |
| Outdoor | 1 114,4 | 1 403,2 | 1 432,5 | 1 501,7 |
| Radio | 764,1 | 863,1 | 780,1 | 794,5 |
| Press | 1 676,8 | 1 899,0 | 1 682,8 | 1 626,2 |
| Cinema | 31,8 | 55,8 | 74,9 | 104,2 |
| Total advertising expenditure Mln USD | 14 547,2 | 18 048,5 | 17 009,0 | 17 480,5 |
| Advertising spending per person USD | 225,6 | 276,5 | 263,2 | 269,9 |
| Share of the advertising market in the country's GDP in percentages | 0,6 | 0,6 | 0,6 | 0,6 |
