India

Advertising market volume by channels

in percentages
Choose a year
2023
2023 11 959,1
Mln USD
  • 32 % TV
  • 41 % Digital
  • 4 % Outdoor
  • 2 % Radio
  • 19 % Press
  • 1 % Cinema
  • $ 8,4

    Advertising spending per person

  • 0,34 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2023
  • TV 3886,3
  • Digital 4959,6
  • Outdoor 496,0
  • Radio 264,0
  • Press 2245,2
  • Cinema 108,0

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022 2023
TV 2 899,0 3 669,5 3 770,2 3 886,3
Digital 2 222,2 3 372,8 4 312,4 4 959,6
Outdoor 144,4 264,6 438,1 496,0
Radio 170,6 233,5 257,7 264,0
Press 1 445,3 2 099,5 2 220,1 2 245,2
Cinema 18,7 24,8 89,7 108,0
Total advertising expenditure Mln USD 6 900,2 9 664,7 11 088,2 11 959,1
Advertising spending per person USD 4,9 6,9 7,8 8,4
Share of the advertising market in the country's GDP in percentages 0,3 0,3 0,3 0,3