India

Advertising market volume by channels

in percentages

Choose a year

2024

2024 13 070,9
Mln USD

2023 11 959,1
Mln USD

2022 11 088,2
Mln USD

2021 9 664,7
Mln USD

2020 6 900,2
Mln USD

30 % TV
45 % Digital
4 % Outdoor
2 % Radio
17 % Press
1 % Cinema

32 % TV
41 % Digital
4 % Outdoor
2 % Radio
19 % Press
1 % Cinema

34 % TV
39 % Digital
4 % Outdoor
2 % Radio
20 % Press
1 % Cinema

38 % TV
35 % Digital
3 % Outdoor
2 % Radio
22 % Press
0 % Cinema

42 % TV
32 % Digital
2 % Outdoor
2 % Radio
21 % Press
0 % Cinema

$ 9,0
Advertising spending per person
0,33 %
Share of the advertising market in the country's GDP

$ 8,4
Advertising spending per person
0,34 %
Share of the advertising market in the country's GDP

$ 7,8
Advertising spending per person
0,33 %
Share of the advertising market in the country's GDP

$ 6,9
Advertising spending per person
0,31 %
Share of the advertising market in the country's GDP

$ 4,9
Advertising spending per person
0,26 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 3 950,9
Digital 5 943,5
Outdoor 523,3
Radio 290,4
Press 2 224,8
Cinema 138,1

TV 3886,3
Digital 4959,6
Outdoor 496,0
Radio 264,0
Press 2245,2
Cinema 108,0

TV 3770,2
Digital 4312,4
Outdoor 438,1
Radio 257,7
Press 2220,1
Cinema 89,7

TV 3669,5
Digital 3372,8
Outdoor 264,6
Radio 233,5
Press 2099,5
Cinema 24,8

TV 2899,0
Digital 2222,2
Outdoor 144,4
Radio 170,6
Press 1445,3
Cinema 18,7

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	2 899,0	3 669,5	3 770,2	3 886,3	3 950,9
Digital	2 222,2	3 372,8	4 312,4	4 959,6	5 943,5
Outdoor	144,4	264,6	438,1	496,0	523,3
Radio	170,6	233,5	257,7	264,0	290,4
Press	1 445,3	2 099,5	2 220,1	2 245,2	2 224,8
Cinema	18,7	24,8	89,7	108,0	138,1
Total advertising expenditure Mln USD	6 900,2	9 664,7	11 088,2	11 959,1	13 070,9
Advertising spending per person USD	4,9	6,9	7,8	8,4	9,0
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,3	0,3