Spain
Advertising market volume by channels
in percentages
Choose a year
2023
2023
8 218,6
Mln USD
Mln USD
- 21 % TV
- 61 % Digital
- 5 % Outdoor
- 6 % Radio
- 6 % Press
- 0 % Cinema
-
$ 173,0
Advertising spending per person
-
0,52 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 1 746,3
- Digital 5 039,0
- Outdoor 432,7
- Radio 489,2
- Press 487,1
- Cinema 24,3
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 1 873,5 | 2 100,8 | 1 796,3 | 1 746,3 |
| Digital | 3 702,8 | 4 873,9 | 4 771,6 | 5 039,0 |
| Outdoor | 252,8 | 342,5 | 371,2 | 432,7 |
| Radio | 428,2 | 491,3 | 474,0 | 489,2 |
| Press | 523,8 | 549,9 | 500,9 | 487,1 |
| Cinema | 11,0 | 14,8 | 22,4 | 24,3 |
| Total advertising expenditure Mln USD | 6 792,1 | 8 373,2 | 7 936,4 | 8 218,6 |
| Advertising spending per person USD | 143,4 | 176,7 | 166,9 | 173,0 |
| Share of the advertising market in the country's GDP in percentages | 0,5 | 0,6 | 0,6 | 0,5 |
