Israel

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 321,8
Mln USD

2023 1 362,0
Mln USD

2022 1 474,9
Mln USD

2021 1 431,6
Mln USD

2020 1 164,0
Mln USD

37 % TV
46 % Digital
5 % Outdoor
6 % Radio
5 % Press
1 % Cinema

38 % TV
44 % Digital
5 % Outdoor
6 % Radio
6 % Press
1 % Cinema

39 % TV
42 % Digital
5 % Outdoor
6 % Radio
7 % Press
1 % Cinema

39 % TV
41 % Digital
5 % Outdoor
6 % Radio
9 % Press
1 % Cinema

37 % TV
44 % Digital
3 % Outdoor
6 % Radio
10 % Press
0 % Cinema

$ 140,8
Advertising spending per person
0,24 %
Share of the advertising market in the country's GDP

$ 148,5
Advertising spending per person
0,27 %
Share of the advertising market in the country's GDP

$ 163,2
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 160,9
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

$ 132,9
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 494,1
Digital 608,9
Outdoor 61,4
Radio 76,4
Press 69,8
Cinema 11,3

TV 522,2
Digital 598,1
Outdoor 65,0
Radio 80,4
Press 82,7
Cinema 13,6

TV 578,7
Digital 621,1
Outdoor 69,9
Radio 87,7
Press 102,5
Cinema 14,9

TV 554,1
Digital 589,7
Outdoor 67,2
Radio 83,0
Press 122,4
Cinema 15,2

TV 431,1
Digital 510,3
Outdoor 39,5
Radio 67,6
Press 110,7
Cinema 4,8

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	431,1	554,1	578,7	522,2	494,1
Digital	510,3	589,7	621,1	598,1	608,9
Outdoor	39,5	67,2	69,9	65,0	61,4
Radio	67,6	83,0	87,7	80,4	76,4
Press	110,7	122,4	102,5	82,7	69,8
Cinema	4,8	15,2	14,9	13,6	11,3
Total advertising expenditure Mln USD	1 164,0	1 431,6	1 474,9	1 362,0	1 321,8
Advertising spending per person USD	132,9	160,9	163,2	148,5	140,8
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,3	0,2