Jordan

Advertising market volume by channels

in percentages

Choose a year

2023

2023 99,1
Mln USD

2022 89,0
Mln USD

2021 77,6
Mln USD

2020 51,7
Mln USD

23 % TV
38 % Digital
13 % Outdoor
21 % Radio
2 % Press
3 % Cinema

22 % TV
36 % Digital
16 % Outdoor
20 % Radio
3 % Press
3 % Cinema

19 % TV
32 % Digital
23 % Outdoor
19 % Radio
4 % Press
2 % Cinema

23 % TV
31 % Digital
23 % Outdoor
12 % Radio
10 % Press
1 % Cinema

$ 8,7
Advertising spending per person
0,20 %
Share of the advertising market in the country's GDP

$ 7,9
Advertising spending per person
0,19 %
Share of the advertising market in the country's GDP

$ 7,0
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

$ 4,7
Advertising spending per person
0,12 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2023

TV 23,0
Digital 37,9
Outdoor 12,8
Radio 20,4
Press 2,4
Cinema 2,6

TV 19,9
Digital 32,0
Outdoor 14,0
Radio 18,0
Press 2,6
Cinema 2,4

TV 15,0
Digital 25,0
Outdoor 18,0
Radio 15,0
Press 3,4
Cinema 1,2

TV 12,0
Digital 16,0
Outdoor 12,0
Radio 6,0
Press 5,0
Cinema 0,7

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023
TV	12,0	15,0	19,9	23,0
Digital	16,0	25,0	32,0	37,9
Outdoor	12,0	18,0	14,0	12,8
Radio	6,0	15,0	18,0	20,4
Press	5,0	3,4	2,6	2,4
Cinema	0,7	1,2	2,4	2,6
Total advertising expenditure Mln USD	51,7	77,6	89,0	99,1
Advertising spending per person USD	4,7	7,0	7,9	8,7
Share of the advertising market in the country's GDP in percentages	0,1	0,2	0,2	0,2