Canada

Advertising market volume by channels

in percentages

Choose a year

2024

2024 17 336,3
Mln USD

2023 16 076,2
Mln USD

2022 15 674,3
Mln USD

2021 14 462,9
Mln USD

2020 11 297,5
Mln USD

13 % TV
75 % Digital
4 % Outdoor
5 % Radio
3 % Press
0 % Cinema

15 % TV
73 % Digital
4 % Outdoor
5 % Radio
3 % Press
0 % Cinema

18 % TV
69 % Digital
4 % Outdoor
6 % Radio
4 % Press
0 % Cinema

18 % TV
67 % Digital
4 % Outdoor
6 % Radio
5 % Press
0 % Cinema

19 % TV
63 % Digital
4 % Outdoor
8 % Radio
6 % Press
0 % Cinema

$ 436,2
Advertising spending per person
0,77 %
Share of the advertising market in the country's GDP

$ 409,1
Advertising spending per person
0,75 %
Share of the advertising market in the country's GDP

$ 403,8
Advertising spending per person
0,73 %
Share of the advertising market in the country's GDP

$ 376,1
Advertising spending per person
0,72 %
Share of the advertising market in the country's GDP

$ 296,0
Advertising spending per person
0,69 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 2 244,4
Digital 13 037,3
Outdoor 691,4
Radio 825,7
Press 537,4
Cinema 0,0

TV 2410,7
Digital 11665,8
Outdoor 672,5
Radio 821,7
Press 505,5
Cinema 0,0

TV 2756,0
Digital 10786,3
Outdoor 631,8
Radio 897,8
Press 602,4
Cinema 0,0

TV 2632,8
Digital 9745,0
Outdoor 508,5
Radio 903,3
Press 673,3
Cinema 0,0

TV 2191,3
Digital 7116,3
Outdoor 430,7
Radio 891,1
Press 668,2
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	2 191,3	2 632,8	2 756,0	2 410,7	2 244,4
Digital	7 116,3	9 745,0	10 786,3	11 665,8	13 037,3
Outdoor	430,7	508,5	631,8	672,5	691,4
Radio	891,1	903,3	897,8	821,7	825,7
Press	668,2	673,3	602,4	505,5	537,4
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	11 297,5	14 462,9	15 674,3	16 076,2	17 336,3
Advertising spending per person USD	296,0	376,1	403,8	409,1	436,2
Share of the advertising market in the country's GDP in percentages	0,7	0,7	0,7	0,8	0,8