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Advertising market volume by channels
in percentages
Choose a year
2023
2023
211,0
Mln USD
Mln USD
- 5 % TV
- 50 % Digital
- 32 % Outdoor
- 1 % Radio
- 12 % Press
- 1 % Cinema
-
$ 77,7
Advertising spending per person
-
0,09 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 9,8
- Digital 104,7
- Outdoor 67,9
- Radio 2,6
- Press 24,7
- Cinema 1,3
Data for all years
Mln USDMedia, Mln USD | 2020 | 2021 | 2022 | 2023 |
---|---|---|---|---|
TV | 6,0 | 6,0 | 12,0 | 9,8 |
Digital | 45,0 | 65,0 | 85,2 | 104,7 |
Outdoor | 15,0 | 45,0 | 75,2 | 67,9 |
Radio | 1,0 | 2,0 | 3,0 | 2,6 |
Press | 21,0 | 39,5 | 27,1 | 24,7 |
Cinema | 0,3 | 0,6 | 1,1 | 1,3 |
Total advertising expenditure Mln USD | 88,3 | 158,1 | 203,5 | 211,0 |
Advertising spending per person USD | 32,0 | 58,8 | 75,5 | 77,7 |
Share of the advertising market in the country's GDP in percentages | 0,1 | 0,1 | 0,1 | 0,1 |