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Advertising market volume by channels

in percentages

Choose a year

2024

2024 222,0
Mln USD

2023 211,0
Mln USD

2022 203,5
Mln USD

2021 158,1
Mln USD

2020 88,3
Mln USD

5 % TV
53 % Digital
29 % Outdoor
1 % Radio
11 % Press
1 % Cinema

5 % TV
50 % Digital
32 % Outdoor
1 % Radio
12 % Press
1 % Cinema

6 % TV
42 % Digital
37 % Outdoor
1 % Radio
13 % Press
1 % Cinema

4 % TV
41 % Digital
28 % Outdoor
1 % Radio
25 % Press
0 % Cinema

7 % TV
51 % Digital
17 % Outdoor
1 % Radio
24 % Press
0 % Cinema

$ 72,8
Advertising spending per person
0,10 %
Share of the advertising market in the country's GDP

$ 77,7
Advertising spending per person
0,09 %
Share of the advertising market in the country's GDP

$ 75,5
Advertising spending per person
0,09 %
Share of the advertising market in the country's GDP

$ 58,8
Advertising spending per person
0,09 %
Share of the advertising market in the country's GDP

$ 32,0
Advertising spending per person
0,06 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 10,4
Digital 118,3
Outdoor 65,3
Radio 2,7
Press 23,8
Cinema 1,4

TV 9,8
Digital 104,7
Outdoor 67,9
Radio 2,6
Press 24,7
Cinema 1,3

TV 12,0
Digital 85,2
Outdoor 75,2
Radio 3,0
Press 27,1
Cinema 1,1

TV 6,0
Digital 65,0
Outdoor 45,0
Radio 2,0
Press 39,5
Cinema 0,6

TV 6,0
Digital 45,0
Outdoor 15,0
Radio 1,0
Press 21,0
Cinema 0,3

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	6,0	6,0	12,0	9,8	10,4
Digital	45,0	65,0	85,2	104,7	118,3
Outdoor	15,0	45,0	75,2	67,9	65,3
Radio	1,0	2,0	3,0	2,6	2,7
Press	21,0	39,5	27,1	24,7	23,8
Cinema	0,3	0,6	1,1	1,3	1,4
Total advertising expenditure Mln USD	88,3	158,1	203,5	211,0	222,0
Advertising spending per person USD	32,0	58,8	75,5	77,7	72,8
Share of the advertising market in the country's GDP in percentages	0,1	0,1	0,1	0,1	0,1