Kazakhstan
Advertising market volume by channels
in percentages
Choose a year
2023
2023
248,6
Mln USD
Mln USD
- 35 % TV
- 47 % Digital
- 13 % Outdoor
- 3 % Radio
- 1 % Press
- 0 % Cinema
-
$ 12,6
Advertising spending per person
-
0,10 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 88,1
- Digital 117,9
- Outdoor 32,2
- Radio 8,3
- Press 2,1
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 69,7 | 79,0 | 76,0 | 88,1 |
| Digital | 51,5 | 66,4 | 74,2 | 117,9 |
| Outdoor | 19,7 | 21,5 | 24,1 | 32,2 |
| Radio | 6,1 | 9,0 | 7,4 | 8,3 |
| Press | 4,5 | 3,6 | 3,7 | 2,1 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 151,5 | 179,6 | 185,5 | 248,6 |
| Advertising spending per person USD | 8,1 | 9,5 | 9,5 | 12,6 |
| Share of the advertising market in the country's GDP in percentages | 0,1 | 0,1 | 0,1 | 0,1 |
