Kazakhstan

Advertising market volume by channels

in percentages

Choose a year

2024

2024 288,0
Mln USD

2023 248,6
Mln USD

2022 185,5
Mln USD

2021 179,6
Mln USD

2020 151,5
Mln USD

31 % TV
51 % Digital
15 % Outdoor
3 % Radio
1 % Press
0 % Cinema

35 % TV
47 % Digital
13 % Outdoor
3 % Radio
1 % Press
0 % Cinema

41 % TV
40 % Digital
13 % Outdoor
4 % Radio
2 % Press
0 % Cinema

44 % TV
37 % Digital
12 % Outdoor
5 % Radio
2 % Press
0 % Cinema

46 % TV
34 % Digital
13 % Outdoor
4 % Radio
3 % Press
0 % Cinema

$ 14,1
Advertising spending per person
0,10 %
Share of the advertising market in the country's GDP

$ 12,6
Advertising spending per person
0,10 %
Share of the advertising market in the country's GDP

$ 9,5
Advertising spending per person
0,08 %
Share of the advertising market in the country's GDP

$ 9,5
Advertising spending per person
0,09 %
Share of the advertising market in the country's GDP

$ 8,1
Advertising spending per person
0,09 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 88,2
Digital 148,0
Outdoor 42,2
Radio 7,5
Press 2,1
Cinema 0,0

TV 88,1
Digital 117,9
Outdoor 32,2
Radio 8,3
Press 2,1
Cinema 0,0

TV 76,0
Digital 74,2
Outdoor 24,1
Radio 7,4
Press 3,7
Cinema 0,0

TV 79,0
Digital 66,4
Outdoor 21,5
Radio 9,0
Press 3,6
Cinema 0,0

TV 69,7
Digital 51,5
Outdoor 19,7
Radio 6,1
Press 4,5
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	69,7	79,0	76,0	88,1	88,2
Digital	51,5	66,4	74,2	117,9	148,0
Outdoor	19,7	21,5	24,1	32,2	42,2
Radio	6,1	9,0	7,4	8,3	7,5
Press	4,5	3,6	3,7	2,1	2,1
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	151,5	179,6	185,5	248,6	288,0
Advertising spending per person USD	8,1	9,5	9,5	12,6	14,1
Share of the advertising market in the country's GDP in percentages	0,1	0,1	0,1	0,1	0,1