Costa Rica

Advertising market volume by channels

in percentages

Choose a year

2024

2024 745,6
Mln USD

2023 701,6
Mln USD

2022 550,3
Mln USD

2021 522,9
Mln USD

2020 490,2
Mln USD

24 % TV
43 % Digital
12 % Outdoor
10 % Radio
8 % Press
3 % Cinema

24 % TV
42 % Digital
11 % Outdoor
10 % Radio
9 % Press
3 % Cinema

25 % TV
40 % Digital
11 % Outdoor
11 % Radio
10 % Press
3 % Cinema

26 % TV
38 % Digital
10 % Outdoor
11 % Radio
11 % Press
3 % Cinema

29 % TV
36 % Digital
8 % Outdoor
12 % Radio
13 % Press
2 % Cinema

$ 145,3
Advertising spending per person
0,78 %
Share of the advertising market in the country's GDP

$ 137,4
Advertising spending per person
0,81 %
Share of the advertising market in the country's GDP

$ 108,3
Advertising spending per person
0,80 %
Share of the advertising market in the country's GDP

$ 103,3
Advertising spending per person
0,81 %
Share of the advertising market in the country's GDP

$ 97,4
Advertising spending per person
0,79 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 175,6
Digital 324,1
Outdoor 88,7
Radio 76,0
Press 56,7
Cinema 24,5

TV 170,2
Digital 294,6
Outdoor 79,7
Radio 72,8
Press 61,3
Cinema 23,0

TV 137,4
Digital 221,1
Outdoor 60,5
Radio 59,4
Press 55,3
Cinema 16,6

TV 138,0
Digital 200,1
Outdoor 51,7
Radio 59,5
Press 60,1
Cinema 13,5

TV 139,9
Digital 177,6
Outdoor 40,2
Radio 59,8
Press 62,6
Cinema 10,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	139,9	138,0	137,4	170,2	175,6
Digital	177,6	200,1	221,1	294,6	324,1
Outdoor	40,2	51,7	60,5	79,7	88,7
Radio	59,8	59,5	59,4	72,8	76,0
Press	62,6	60,1	55,3	61,3	56,7
Cinema	10,0	13,5	16,6	23,0	24,5
Total advertising expenditure Mln USD	490,2	522,9	550,3	701,6	745,6
Advertising spending per person USD	97,4	103,3	108,3	137,4	145,3
Share of the advertising market in the country's GDP in percentages	0,8	0,8	0,8	0,8	0,8