Kuwait

Advertising market volume by channels

in percentages

Choose a year

2024

2024 366,8
Mln USD

2023 347,0
Mln USD

2022 339,6
Mln USD

2021 285,8
Mln USD

2020 269,5
Mln USD

3 % TV
59 % Digital
24 % Outdoor
3 % Radio
10 % Press
1 % Cinema

3 % TV
56 % Digital
25 % Outdoor
3 % Radio
11 % Press
1 % Cinema

4 % TV
53 % Digital
25 % Outdoor
3 % Radio
14 % Press
1 % Cinema

3 % TV
57 % Digital
23 % Outdoor
2 % Radio
14 % Press
1 % Cinema

2 % TV
69 % Digital
13 % Outdoor
3 % Radio
13 % Press
1 % Cinema

$ 74,3
Advertising spending per person
0,23 %
Share of the advertising market in the country's GDP

$ 80,5
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

$ 79,6
Advertising spending per person
0,18 %
Share of the advertising market in the country's GDP

$ 67,2
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

$ 61,8
Advertising spending per person
0,25 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 11,5
Digital 214,8
Outdoor 88,5
Radio 9,8
Press 38,2
Cinema 3,9

TV 12,1
Digital 196,0
Outdoor 86,2
Radio 8,9
Press 39,9
Cinema 3,8

TV 13,8
Digital 180,8
Outdoor 85,1
Radio 9,0
Press 46,8
Cinema 4,0

TV 8,1
Digital 162,4
Outdoor 66,0
Radio 7,1
Press 40,6
Cinema 1,5

TV 6,0
Digital 185,0
Outdoor 35,0
Radio 8,0
Press 34,0
Cinema 1,5

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	6,0	8,1	13,8	12,1	11,5
Digital	185,0	162,4	180,8	196,0	214,8
Outdoor	35,0	66,0	85,1	86,2	88,5
Radio	8,0	7,1	9,0	8,9	9,8
Press	34,0	40,6	46,8	39,9	38,2
Cinema	1,5	1,5	4,0	3,8	3,9
Total advertising expenditure Mln USD	269,5	285,8	339,6	347,0	366,8
Advertising spending per person USD	61,8	67,2	79,6	80,5	74,3
Share of the advertising market in the country's GDP in percentages	0,3	0,2	0,2	0,2	0,2