Kuwait
Advertising market volume by channels
in percentages
Choose a year
2023
2023
347,0
Mln USD
Mln USD
- 3 % TV
- 56 % Digital
- 25 % Outdoor
- 3 % Radio
- 11 % Press
- 1 % Cinema
-
$ 80,5
Advertising spending per person
-
0,21 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 12,1
- Digital 196,0
- Outdoor 86,2
- Radio 8,9
- Press 39,9
- Cinema 3,8
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 6,0 | 8,1 | 13,8 | 12,1 |
| Digital | 185,0 | 162,4 | 180,8 | 196,0 |
| Outdoor | 35,0 | 66,0 | 85,1 | 86,2 |
| Radio | 8,0 | 7,1 | 9,0 | 8,9 |
| Press | 34,0 | 40,6 | 46,8 | 39,9 |
| Cinema | 1,5 | 1,5 | 4,0 | 3,8 |
| Total advertising expenditure Mln USD | 269,5 | 285,8 | 339,6 | 347,0 |
| Advertising spending per person USD | 61,8 | 67,2 | 79,6 | 80,5 |
| Share of the advertising market in the country's GDP in percentages | 0,3 | 0,2 | 0,2 | 0,2 |
