China

Advertising market volume by channels

in percentages

Choose a year

2024

2024 187 346,9
Mln USD

2023 175 513,6
Mln USD

2022 110 014,4
Mln USD

2021 116 384,5
Mln USD

4 % TV
90 % Digital
5 % Outdoor
1 % Radio
0 % Press
0 % Cinema

4 % TV
90 % Digital
5 % Outdoor
1 % Radio
0 % Press
0 % Cinema

5 % TV
80 % Digital
13 % Outdoor
2 % Radio
1 % Press
0 % Cinema

6 % TV
78 % Digital
13 % Outdoor
2 % Radio
1 % Press
1 % Cinema

$ 132
Advertising spending per person
1 %
Share of the advertising market in the country's GDP

$ 123,1
Advertising spending per person
0,99 %
Share of the advertising market in the country's GDP

$ 77,2
Advertising spending per person
0,61 %
Share of the advertising market in the country's GDP

$ 81,6
Advertising spending per person
0,65 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 6 586,9
Digital 169 001,1
Outdoor 9 841,0
Radio 1 125,8
Press 355,7
Cinema 436,4

TV 7197,7
Digital 157526,8
Outdoor 8476,8
Radio 1403,9
Press 495,3
Cinema 413,2

TV 5305,1
Digital 87652,2
Outdoor 13895,0
Radio 2088,8
Press 551,7
Cinema 521,7

TV 6489,6
Digital 90678,6
Outdoor 14645,5
Radio 2508,2
Press 767,9
Cinema 1294,6

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	6 489,6	5 305,1	7 197,7	6 586,9
Digital	90 678,6	87 652,2	157 526,8	169 001,1
Outdoor	14 645,5	13 895,0	8 476,8	9 841,0
Radio	2 508,2	2 088,8	1 403,9	1 125,8
Press	767,9	551,7	495,3	355,7
Cinema	1 294,6	521,7	413,2	436,4
Total advertising expenditure Mln USD	116 384,5	110 014,4	175 513,6	187 346,9
Advertising spending per person USD	81,6	77,2	123,1	132,0
Share of the advertising market in the country's GDP in percentages	0,7	0,6	1,0	1,0