China

Advertising market volume by channels

in percentages

Choose a year

2023

2023 175 513,6
Mln USD

2022 110 014,4
Mln USD

2021 116 384,5
Mln USD

2020 89 221,1
Mln USD

4 % TV
90 % Digital
5 % Outdoor
1 % Radio
0 % Press
0 % Cinema

5 % TV
80 % Digital
13 % Outdoor
2 % Radio
1 % Press
0 % Cinema

6 % TV
78 % Digital
13 % Outdoor
2 % Radio
1 % Press
1 % Cinema

7 % TV
77 % Digital
13 % Outdoor
3 % Radio
1 % Press
0 % Cinema

$ 123,1
Advertising spending per person
0,99 %
Share of the advertising market in the country's GDP

$ 77,2
Advertising spending per person
0,61 %
Share of the advertising market in the country's GDP

$ 81,6
Advertising spending per person
0,65 %
Share of the advertising market in the country's GDP

$ 62,6
Advertising spending per person
0,61 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2023

TV 7197,7
Digital 157526,8
Outdoor 8476,8
Radio 1403,9
Press 495,3
Cinema 413,2

TV 5305,1
Digital 87652,2
Outdoor 13895,0
Radio 2088,8
Press 551,7
Cinema 521,7

TV 6489,6
Digital 90678,6
Outdoor 14645,5
Radio 2508,2
Press 767,9
Cinema 1294,6

TV 5945,8
Digital 68620,7
Outdoor 11189,1
Radio 2266,9
Press 856,1
Cinema 342,5

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023
TV	5 945,8	6 489,6	5 305,1	7 197,7
Digital	68 620,7	90 678,6	87 652,2	157 526,8
Outdoor	11 189,1	14 645,5	13 895,0	8 476,8
Radio	2 266,9	2 508,2	2 088,8	1 403,9
Press	856,1	767,9	551,7	495,3
Cinema	342,5	1 294,6	521,7	413,2
Total advertising expenditure Mln USD	89 221,1	116 384,5	110 014,4	175 513,6
Advertising spending per person USD	62,6	81,6	77,2	123,1
Share of the advertising market in the country's GDP in percentages	0,6	0,7	0,6	1,0