Latvia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 99,6
Mln USD

2023 90,2
Mln USD

2022 83,1
Mln USD

2021 89,3
Mln USD

2020 79,9
Mln USD

38 % TV
28 % Digital
14 % Outdoor
15 % Radio
5 % Press
1 % Cinema

38 % TV
27 % Digital
15 % Outdoor
15 % Radio
5 % Press
0 % Cinema

43 % TV
26 % Digital
13 % Outdoor
13 % Radio
6 % Press
0 % Cinema

43 % TV
25 % Digital
12 % Outdoor
13 % Radio
6 % Press
0 % Cinema

44 % TV
25 % Digital
9 % Outdoor
12 % Radio
7 % Press
2 % Cinema

$ 53,2
Advertising spending per person
0,23 %
Share of the advertising market in the country's GDP

$ 47,9
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

$ 44,3
Advertising spending per person
0,20 %
Share of the advertising market in the country's GDP

$ 47,2
Advertising spending per person
0,23 %
Share of the advertising market in the country's GDP

$ 41,9
Advertising spending per person
0,24 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 37,9
Digital 28,1
Outdoor 13,7
Radio 14,9
Press 4,5
Cinema 0,5

TV 34,0
Digital 24,2
Outdoor 13,7
Radio 13,8
Press 4,1
Cinema 0,3

TV 35,4
Digital 21,6
Outdoor 10,4
Radio 10,7
Press 4,9
Cinema 0,1

TV 38,5
Digital 22,5
Outdoor 11,1
Radio 11,6
Press 5,3
Cinema 0,0

TV 35,6
Digital 19,7
Outdoor 7,4
Radio 9,9
Press 5,5
Cinema 1,8

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	35,6	38,5	35,4	34,0	37,9
Digital	19,7	22,5	21,6	24,2	28,1
Outdoor	7,4	11,1	10,4	13,7	13,7
Radio	9,9	11,6	10,7	13,8	14,9
Press	5,5	5,3	4,9	4,1	4,5
Cinema	1,8	0,0	0,1	0,3	0,5
Total advertising expenditure Mln USD	79,9	89,3	83,1	90,2	99,6
Advertising spending per person USD	41,9	47,2	44,3	47,9	53,2
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,2	0,2