Latvia
Advertising market volume by channels
in percentages
Choose a year
2023
2023
90,2
Mln USD
Mln USD
- 38 % TV
- 27 % Digital
- 15 % Outdoor
- 15 % Radio
- 5 % Press
- 0 % Cinema
-
$ 47,9
Advertising spending per person
-
0,21 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 34,0
- Digital 24,2
- Outdoor 13,7
- Radio 13,8
- Press 4,1
- Cinema 0,3
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 35,6 | 38,5 | 35,4 | 34,0 |
| Digital | 19,7 | 22,5 | 21,6 | 24,2 |
| Outdoor | 7,4 | 11,1 | 10,4 | 13,7 |
| Radio | 9,9 | 11,6 | 10,7 | 13,8 |
| Press | 5,5 | 5,3 | 4,9 | 4,1 |
| Cinema | 1,8 | 0,0 | 0,1 | 0,3 |
| Total advertising expenditure Mln USD | 79,9 | 89,3 | 83,1 | 90,2 |
| Advertising spending per person USD | 41,9 | 47,2 | 44,3 | 47,9 |
| Share of the advertising market in the country's GDP in percentages | 0,2 | 0,2 | 0,2 | 0,2 |
