Lithuania
Advertising market volume by channels
in percentages
Choose a year
2023
2023
140,8
Mln USD
Mln USD
- 47 % TV
- 23 % Digital
- 11 % Outdoor
- 10 % Radio
- 9 % Press
- 1 % Cinema
-
$ 49,3
Advertising spending per person
-
0,18 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 66,0
- Digital 32,1
- Outdoor 16,0
- Radio 13,4
- Press 12,2
- Cinema 1,1
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 56,0 | 59,7 | 61,9 | 66,0 |
| Digital | 24,6 | 27,9 | 27,7 | 32,1 |
| Outdoor | 13,5 | 15,1 | 15,7 | 16,0 |
| Radio | 11,5 | 12,3 | 12,2 | 13,4 |
| Press | 14,1 | 17,4 | 12,7 | 12,2 |
| Cinema | 0,3 | 1,1 | 0,3 | 1,1 |
| Total advertising expenditure Mln USD | 119,9 | 133,5 | 130,4 | 140,8 |
| Advertising spending per person USD | 42,7 | 47,5 | 46,5 | 49,3 |
| Share of the advertising market in the country's GDP in percentages | 0,2 | 0,2 | 0,2 | 0,2 |
