Macedonia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 60,8
Mln USD

2023 58,2
Mln USD

2022 56,0
Mln USD

2021 61,6
Mln USD

2020 47,0
Mln USD

29 % TV
54 % Digital
4 % Outdoor
4 % Radio
8 % Press
0 % Cinema

31 % TV
52 % Digital
4 % Outdoor
4 % Radio
9 % Press
0 % Cinema

33 % TV
49 % Digital
4 % Outdoor
4 % Radio
10 % Press
0 % Cinema

40 % TV
42 % Digital
3 % Outdoor
4 % Radio
11 % Press
0 % Cinema

39 % TV
40 % Digital
4 % Outdoor
4 % Radio
13 % Press
0 % Cinema

$ 33,4
Advertising spending per person
0,36 %
Share of the advertising market in the country's GDP

$ 27,9
Advertising spending per person
0,39 %
Share of the advertising market in the country's GDP

$ 26,8
Advertising spending per person
0,41 %
Share of the advertising market in the country's GDP

$ 29,6
Advertising spending per person
0,44 %
Share of the advertising market in the country's GDP

$ 22,6
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 17,8
Digital 33,1
Outdoor 2,2
Radio 2,6
Press 5,1
Cinema 0,0

TV 18,0
Digital 30,4
Outdoor 2,1
Radio 2,5
Press 5,2
Cinema 0,0

TV 18,5
Digital 27,7
Outdoor 2,0
Radio 2,3
Press 5,4
Cinema 0,0

TV 24,5
Digital 25,6
Outdoor 2,1
Radio 2,7
Press 6,6
Cinema 0,0

TV 18,4
Digital 18,7
Outdoor 1,8
Radio 1,9
Press 6,1
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	18,4	24,5	18,5	18,0	17,8
Digital	18,7	25,6	27,7	30,4	33,1
Outdoor	1,8	2,1	2,0	2,1	2,2
Radio	1,9	2,7	2,3	2,5	2,6
Press	6,1	6,6	5,4	5,2	5,1
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	47,0	61,6	56,0	58,2	60,8
Advertising spending per person USD	22,6	29,6	26,8	27,9	33,4
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,4	0,4	0,4