Malaysia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 161,9
Mln USD

2023 1 138,2
Mln USD

2022 1 154,1
Mln USD

2021 1 126,9
Mln USD

2020 958,7
Mln USD

18 % TV
47 % Digital
16 % Outdoor
7 % Radio
11 % Press
2 % Cinema

18 % TV
48 % Digital
12 % Outdoor
7 % Radio
13 % Press
2 % Cinema

20 % TV
45 % Digital
12 % Outdoor
7 % Radio
14 % Press
2 % Cinema

22 % TV
48 % Digital
11 % Outdoor
6 % Radio
12 % Press
1 % Cinema

22 % TV
39 % Digital
12 % Outdoor
7 % Radio
18 % Press
1 % Cinema

$ 32,7
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 33,2
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 34,0
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 33,6
Advertising spending per person
0,30 %
Share of the advertising market in the country's GDP

$ 28,9
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 206,0
Digital 545,2
Outdoor 180,2
Radio 77,5
Press 130,2
Cinema 22,8

TV 204,7
Digital 543,8
Outdoor 138,8
Radio 80,4
Press 144,0
Cinema 26,4

TV 225,5
Digital 523,3
Outdoor 137,9
Radio 81,8
Press 161,2
Cinema 24,3

TV 251,2
Digital 546,1
Outdoor 122,5
Radio 66,3
Press 134,8
Cinema 6,1

TV 215,1
Digital 372,7
Outdoor 117,2
Radio 66,1
Press 176,7
Cinema 11,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	215,1	251,2	225,5	204,7	206,0
Digital	372,7	546,1	523,3	543,8	545,2
Outdoor	117,2	122,5	137,9	138,8	180,2
Radio	66,1	66,3	81,8	80,4	77,5
Press	176,7	134,8	161,2	144,0	130,2
Cinema	11,0	6,1	24,3	26,4	22,8
Total advertising expenditure Mln USD	958,7	1 126,9	1 154,1	1 138,2	1 161,9
Advertising spending per person USD	28,9	33,6	34,0	33,2	32,7
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,3	0,3