Malaysia

Advertising market volume by channels

in percentages
Choose a year
2023
2023 1 138,2
Mln USD
  • 18 % TV
  • 48 % Digital
  • 12 % Outdoor
  • 7 % Radio
  • 13 % Press
  • 2 % Cinema
  • $ 33,2

    Advertising spending per person

  • 0,28 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2023
  • TV 204,7
  • Digital 543,8
  • Outdoor 138,8
  • Radio 80,4
  • Press 144,0
  • Cinema 26,4

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022 2023
TV 215,1 251,2 225,5 204,7
Digital 372,7 546,1 523,3 543,8
Outdoor 117,2 122,5 137,9 138,8
Radio 66,1 66,3 81,8 80,4
Press 176,7 134,8 161,2 144,0
Cinema 11,0 6,1 24,3 26,4
Total advertising expenditure Mln USD 958,7 1 126,9 1 154,1 1 138,2
Advertising spending per person USD 28,9 33,6 34,0 33,2
Share of the advertising market in the country's GDP in percentages 0,3 0,3 0,3 0,3