UAE

Advertising market volume by channels

in percentages

Choose a year

2024

2024 0,0
Mln USD

2023 1 486,0
Mln USD

2022 1 289,2
Mln USD

2021 1 075,0
Mln USD

% TV
% Digital
% Outdoor
% Radio
% Press
% Cinema

1 % TV
68 % Digital
21 % Outdoor
6 % Radio
3 % Press
2 % Cinema

1 % TV
66 % Digital
21 % Outdoor
7 % Radio
3 % Press
2 % Cinema

1 % TV
65 % Digital
22 % Outdoor
4 % Radio
7 % Press
1 % Cinema

$
Advertising spending per person
%
Share of the advertising market in the country's GDP

$ 156,1
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

$ 136,6
Advertising spending per person
0,25 %
Share of the advertising market in the country's GDP

$ 114,8
Advertising spending per person
0,26 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV
Digital
Outdoor
Radio
Press
Cinema

TV 8,3
Digital 1014,8
Outdoor 304,7
Radio 86,9
Press 39,7
Cinema 31,5

TV 8,2
Digital 850,0
Outdoor 275,0
Radio 85,0
Press 41,0
Cinema 30,0

TV 8,0
Digital 700,0
Outdoor 240,0
Radio 40,0
Press 73,0
Cinema 14,0

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	8,0	8,2	8,3	0,0
Digital	700,0	850,0	1 014,8	0,0
Outdoor	240,0	275,0	304,7	0,0
Radio	40,0	85,0	86,9	0,0
Press	73,0	41,0	39,7	0,0
Cinema	14,0	30,0	31,5	0,0
Total advertising expenditure Mln USD	1 075,0	1 289,2	1 486,0	0,0
Advertising spending per person USD	114,8	136,6	156,1	0,0
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,0