UAE

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 687,3
Mln USD

2023 1 486,0
Mln USD

2022 1 289,2
Mln USD

2021 1 075,0
Mln USD

2020 526,0
Mln USD

0 % TV
65 % Digital
25 % Outdoor
6 % Radio
2 % Press
2 % Cinema

1 % TV
68 % Digital
21 % Outdoor
6 % Radio
3 % Press
2 % Cinema

1 % TV
66 % Digital
21 % Outdoor
7 % Radio
3 % Press
2 % Cinema

1 % TV
65 % Digital
22 % Outdoor
4 % Radio
7 % Press
1 % Cinema

2 % TV
67 % Digital
12 % Outdoor
5 % Radio
13 % Press
2 % Cinema

$ 153,0
Advertising spending per person
0,31 %
Share of the advertising market in the country's GDP

$ 156,1
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

$ 136,6
Advertising spending per person
0,25 %
Share of the advertising market in the country's GDP

$ 114,8
Advertising spending per person
0,26 %
Share of the advertising market in the country's GDP

$ 56,6
Advertising spending per person
0,15 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 7,5
Digital 1088,6
Outdoor 427,1
Radio 97,4
Press 33,0
Cinema 33,7

TV 8,3
Digital 1014,8
Outdoor 304,7
Radio 86,9
Press 39,7
Cinema 31,5

TV 8,2
Digital 850,0
Outdoor 275,0
Radio 85,0
Press 41,0
Cinema 30,0

TV 8,0
Digital 700,0
Outdoor 240,0
Radio 40,0
Press 73,0
Cinema 14,0

TV 8,0
Digital 350,0
Outdoor 65,0
Radio 24,0
Press 71,0
Cinema 8,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	8,0	8,0	8,2	8,3	7,5
Digital	350,0	700,0	850,0	1 014,8	1 088,6
Outdoor	65,0	240,0	275,0	304,7	427,1
Radio	24,0	40,0	85,0	86,9	97,4
Press	71,0	73,0	41,0	39,7	33,0
Cinema	8,0	14,0	30,0	31,5	33,7
Total advertising expenditure Mln USD	526,0	1 075,0	1 289,2	1 486,0	1 687,3
Advertising spending per person USD	56,6	114,8	136,6	156,1	153,0
Share of the advertising market in the country's GDP in percentages	0,2	0,3	0,3	0,3	0,3