UAE

Advertising market volume by channels

in percentages
Choose a year
2023
2023 1 486,0
Mln USD
  • 1 % TV
  • 68 % Digital
  • 21 % Outdoor
  • 6 % Radio
  • 3 % Press
  • 2 % Cinema
  • $ 156,1

    Advertising spending per person

  • 0,29 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2023
  • TV 8,3
  • Digital 1014,8
  • Outdoor 304,7
  • Radio 86,9
  • Press 39,7
  • Cinema 31,5

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022 2023
TV 8,0 8,0 8,2 8,3
Digital 350,0 700,0 850,0 1 014,8
Outdoor 65,0 240,0 275,0 304,7
Radio 24,0 40,0 85,0 86,9
Press 71,0 73,0 41,0 39,7
Cinema 8,0 14,0 30,0 31,5
Total advertising expenditure Mln USD 526,0 1 075,0 1 289,2 1 486,0
Advertising spending per person USD 56,6 114,8 136,6 156,1
Share of the advertising market in the country's GDP in percentages 0,2 0,3 0,3 0,3