Oman

Advertising market volume by channels

in percentages

Choose a year

2024

2024 35,9
Mln USD

2023 33,4
Mln USD

2022 32,5
Mln USD

2021 28,8
Mln USD

2020 27,5
Mln USD

5 % TV
48 % Digital
10 % Outdoor
7 % Radio
30 % Press
0 % Cinema

6 % TV
46 % Digital
7 % Outdoor
7 % Radio
33 % Press
1 % Cinema

6 % TV
42 % Digital
7 % Outdoor
8 % Radio
37 % Press
1 % Cinema

7 % TV
42 % Digital
3 % Outdoor
7 % Radio
41 % Press
0 % Cinema

4 % TV
55 % Digital
7 % Outdoor
4 % Radio
29 % Press
2 % Cinema

$ 6,8
Advertising spending per person
0,03 %
Share of the advertising market in the country's GDP

$ 7,2
Advertising spending per person
0,03 %
Share of the advertising market in the country's GDP

$ 7,1
Advertising spending per person
0,03 %
Share of the advertising market in the country's GDP

$ 6,4
Advertising spending per person
0,03 %
Share of the advertising market in the country's GDP

$ 6,1
Advertising spending per person
0,04 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 1,8
Digital 17,3
Outdoor 3,5
Radio 2,4
Press 10,8
Cinema 0,1

TV 1,9
Digital 15,5
Outdoor 2,4
Radio 2,3
Press 11,1
Cinema 0,2

TV 2,0
Digital 13,7
Outdoor 2,3
Radio 2,5
Press 11,9
Cinema 0,2

TV 2,0
Digital 12,0
Outdoor 1,0
Radio 2,0
Press 11,7
Cinema 0,1

TV 1,0
Digital 15,0
Outdoor 2,0
Radio 1,0
Press 8,0
Cinema 0,5

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	1,0	2,0	2,0	1,9	1,8
Digital	15,0	12,0	13,7	15,5	17,3
Outdoor	2,0	1,0	2,3	2,4	3,5
Radio	1,0	2,0	2,5	2,3	2,4
Press	8,0	11,7	11,9	11,1	10,8
Cinema	0,5	0,1	0,2	0,2	0,1
Total advertising expenditure Mln USD	27,5	28,8	32,5	33,4	35,9
Advertising spending per person USD	6,1	6,4	7,1	7,2	6,8
Share of the advertising market in the country's GDP in percentages	0,0	0,0	0,0	0,0	0,0