Peru

Advertising market volume by channels

in percentages

Choose a year

2024

2024 627,3
Mln USD

2023 618,1
Mln USD

2022 608,9
Mln USD

2021 595,0
Mln USD

2020 448,6
Mln USD

34 % TV
44 % Digital
8 % Outdoor
9 % Radio
3 % Press
1 % Cinema

37 % TV
42 % Digital
8 % Outdoor
9 % Radio
4 % Press
1 % Cinema

38 % TV
42 % Digital
7 % Outdoor
8 % Radio
4 % Press
1 % Cinema

41 % TV
41 % Digital
6 % Outdoor
8 % Radio
4 % Press
1 % Cinema

45 % TV
31 % Digital
7 % Outdoor
10 % Radio
6 % Press
1 % Cinema

$ 18,3
Advertising spending per person
0,22 %
Share of the advertising market in the country's GDP

$ 18,3
Advertising spending per person
0,23 %
Share of the advertising market in the country's GDP

$ 18,2
Advertising spending per person
0,25 %
Share of the advertising market in the country's GDP

$ 17,9
Advertising spending per person
0,27 %
Share of the advertising market in the country's GDP

$ 13,7
Advertising spending per person
0,22 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 214,9
Digital 276,4
Outdoor 52,6
Radio 57,0
Press 19,6
Cinema 6,9

TV 226,0
Digital 260,6
Outdoor 48,0
Radio 55,0
Press 22,0
Cinema 6,5

TV 231,0
Digital 253,9
Outdoor 42,0
Radio 51,0
Press 25,0
Cinema 6,0

TV 241,0
Digital 244,0
Outdoor 33,0
Radio 48,0
Press 24,0
Cinema 5,0

TV 203,0
Digital 138,6
Outdoor 30,0
Radio 46,0
Press 27,0
Cinema 4,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	203,0	241,0	231,0	226,0	214,9
Digital	138,6	244,0	253,9	260,6	276,4
Outdoor	30,0	33,0	42,0	48,0	52,6
Radio	46,0	48,0	51,0	55,0	57,0
Press	27,0	24,0	25,0	22,0	19,6
Cinema	4,0	5,0	6,0	6,5	6,9
Total advertising expenditure Mln USD	448,6	595,0	608,9	618,1	627,3
Advertising spending per person USD	13,7	17,9	18,2	18,3	18,3
Share of the advertising market in the country's GDP in percentages	0,2	0,3	0,3	0,2	0,2