Portugal
Advertising market volume by channels
in percentages
Choose a year
2024
2024
1 082,4
Mln USD
Mln USD
- 33 % TV
- 53 % Digital
- 9 % Outdoor
- 4 % Radio
- 1 % Press
- 0 % Cinema
-
$ 103,8
Advertising spending per person
-
0,35 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 356,7
- Digital 572,0
- Outdoor 92,3
- Radio 47,0
- Press 13,0
- Cinema 1,5
Data for all years
Mln USDMedia, Mln USD | 2021 | 2022 | 2023 | 2024 |
---|---|---|---|---|
TV | 342,3 | 317,7 | 317,5 | 356,7 |
Digital | 167,9 | 164,8 | 175,4 | 572,0 |
Outdoor | 66,5 | 62,3 | 88,3 | 92,3 |
Radio | 36,9 | 34,5 | 38,2 | 47,0 |
Press | 15,8 | 14,3 | 11,9 | 13,0 |
Cinema | 0,5 | 0,9 | 1,5 | 1,5 |
Total advertising expenditure Mln USD | 630,1 | 594,6 | 632,9 | 1 082,4 |
Advertising spending per person USD | 61,2 | 57,9 | 61,8 | 103,8 |
Share of the advertising market in the country's GDP in percentages | 0,3 | 0,2 | 0,2 | 0,4 |