Portugal

Advertising market volume by channels

in percentages
Choose a year
2024
2024 1 082,4
Mln USD
  • 33 % TV
  • 53 % Digital
  • 9 % Outdoor
  • 4 % Radio
  • 1 % Press
  • 0 % Cinema
  • $ 103,8

    Advertising spending per person

  • 0,35 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2024
  • TV 356,7
  • Digital 572,0
  • Outdoor 92,3
  • Radio 47,0
  • Press 13,0
  • Cinema 1,5

Data for all years

Mln USD
Media, Mln USD 2021 2022 2023 2024
TV 342,3 317,7 317,5 356,7
Digital 167,9 164,8 175,4 572,0
Outdoor 66,5 62,3 88,3 92,3
Radio 36,9 34,5 38,2 47,0
Press 15,8 14,3 11,9 13,0
Cinema 0,5 0,9 1,5 1,5
Total advertising expenditure Mln USD 630,1 594,6 632,9 1 082,4
Advertising spending per person USD 61,2 57,9 61,8 103,8
Share of the advertising market in the country's GDP in percentages 0,3 0,2 0,2 0,4