Portugal
Advertising market volume by channels
in percentages
Choose a year
2023
2023
632,9
Mln USD
Mln USD
- 50 % TV
- 28 % Digital
- 14 % Outdoor
- 6 % Radio
- 2 % Press
- 0 % Cinema
-
$ 61,8
Advertising spending per person
-
0,22 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 317,5
- Digital 175,4
- Outdoor 88,3
- Radio 38,2
- Press 11,9
- Cinema 1,5
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 294,4 | 342,3 | 317,7 | 317,5 |
| Digital | 129,1 | 167,9 | 164,8 | 175,4 |
| Outdoor | 72,0 | 66,5 | 62,3 | 88,3 |
| Radio | 33,8 | 36,9 | 34,5 | 38,2 |
| Press | 16,3 | 15,8 | 14,3 | 11,9 |
| Cinema | 0,6 | 0,5 | 0,9 | 1,5 |
| Total advertising expenditure Mln USD | 546,2 | 630,1 | 594,6 | 632,9 |
| Advertising spending per person USD | 53,0 | 61,2 | 57,9 | 61,8 |
| Share of the advertising market in the country's GDP in percentages | 0,2 | 0,3 | 0,2 | 0,2 |
