Portugal

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 082,4
Mln USD

2023 632,9
Mln USD

2022 594,6
Mln USD

2021 630,1
Mln USD

33 % TV
53 % Digital
9 % Outdoor
4 % Radio
1 % Press
0 % Cinema

50 % TV
28 % Digital
14 % Outdoor
6 % Radio
2 % Press
0 % Cinema

53 % TV
28 % Digital
10 % Outdoor
6 % Radio
2 % Press
0 % Cinema

54 % TV
27 % Digital
11 % Outdoor
6 % Radio
3 % Press
0 % Cinema

$ 103,8
Advertising spending per person
0,35 %
Share of the advertising market in the country's GDP

$ 61,8
Advertising spending per person
0,22 %
Share of the advertising market in the country's GDP

$ 57,9
Advertising spending per person
0,24 %
Share of the advertising market in the country's GDP

$ 61,2
Advertising spending per person
0,25 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 356,7
Digital 572,0
Outdoor 92,3
Radio 47,0
Press 13,0
Cinema 1,5

TV 317,5
Digital 175,4
Outdoor 88,3
Radio 38,2
Press 11,9
Cinema 1,5

TV 317,7
Digital 164,8
Outdoor 62,3
Radio 34,5
Press 14,3
Cinema 0,9

TV 342,3
Digital 167,9
Outdoor 66,5
Radio 36,9
Press 15,8
Cinema 0,5

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	342,3	317,7	317,5	356,7
Digital	167,9	164,8	175,4	572,0
Outdoor	66,5	62,3	88,3	92,3
Radio	36,9	34,5	38,2	47,0
Press	15,8	14,3	11,9	13,0
Cinema	0,5	0,9	1,5	1,5
Total advertising expenditure Mln USD	630,1	594,6	632,9	1 082,4
Advertising spending per person USD	61,2	57,9	61,8	103,8
Share of the advertising market in the country's GDP in percentages	0,3	0,2	0,2	0,4