Portugal

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 082,4
Mln USD

2023 632,9
Mln USD

2022 594,6
Mln USD

2021 630,1
Mln USD

2020 546,2
Mln USD

33 % TV
53 % Digital
9 % Outdoor
4 % Radio
1 % Press
0 % Cinema

50 % TV
28 % Digital
14 % Outdoor
6 % Radio
2 % Press
0 % Cinema

53 % TV
28 % Digital
10 % Outdoor
6 % Radio
2 % Press
0 % Cinema

54 % TV
27 % Digital
11 % Outdoor
6 % Radio
3 % Press
0 % Cinema

54 % TV
24 % Digital
13 % Outdoor
6 % Radio
3 % Press
0 % Cinema

$ 103,8
Advertising spending per person
0,35 %
Share of the advertising market in the country's GDP

$ 61,8
Advertising spending per person
0,22 %
Share of the advertising market in the country's GDP

$ 57,9
Advertising spending per person
0,24 %
Share of the advertising market in the country's GDP

$ 61,2
Advertising spending per person
0,25 %
Share of the advertising market in the country's GDP

$ 53,0
Advertising spending per person
0,24 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 356,7
Digital 572,0
Outdoor 92,3
Radio 47,0
Press 13,0
Cinema 1,5

TV 317,5
Digital 175,4
Outdoor 88,3
Radio 38,2
Press 11,9
Cinema 1,5

TV 317,7
Digital 164,8
Outdoor 62,3
Radio 34,5
Press 14,3
Cinema 0,9

TV 342,3
Digital 167,9
Outdoor 66,5
Radio 36,9
Press 15,8
Cinema 0,5

TV 294,4
Digital 129,1
Outdoor 72,0
Radio 33,8
Press 16,3
Cinema 0,6

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	294,4	342,3	317,7	317,5	356,7
Digital	129,1	167,9	164,8	175,4	572,0
Outdoor	72,0	66,5	62,3	88,3	92,3
Radio	33,8	36,9	34,5	38,2	47,0
Press	16,3	15,8	14,3	11,9	13,0
Cinema	0,6	0,5	0,9	1,5	1,5
Total advertising expenditure Mln USD	546,2	630,1	594,6	632,9	1 082,4
Advertising spending per person USD	53,0	61,2	57,9	61,8	103,8
Share of the advertising market in the country's GDP in percentages	0,2	0,3	0,2	0,2	0,4