Romania

Advertising market volume by channels

in percentages

Choose a year

2024

2024 786,0
Mln USD

2023 730,0
Mln USD

2022 612,2
Mln USD

2021 546,5
Mln USD

2020 515,7
Mln USD

51 % TV
37 % Digital
6 % Outdoor
5 % Radio
1 % Press
0 % Cinema

51 % TV
37 % Digital
6 % Outdoor
5 % Radio
1 % Press
0 % Cinema

65 % TV
23 % Digital
6 % Outdoor
5 % Radio
1 % Press
0 % Cinema

67 % TV
20 % Digital
6 % Outdoor
5 % Radio
2 % Press
0 % Cinema

68 % TV
19 % Digital
5 % Outdoor
5 % Radio
2 % Press
0 % Cinema

$ 41.2
Advertising spending per person
0.21 %
Share of the advertising market in the country's GDP

$ 38,3
Advertising spending per person
0,23 %
Share of the advertising market in the country's GDP

$ 32,1
Advertising spending per person
0,22 %
Share of the advertising market in the country's GDP

$ 28,4
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

$ 26,6
Advertising spending per person
0,23 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 399.0
Digital 293.4
Outdoor 47.5
Radio 39.5
Press 6.7
Cinema 0

TV 375,6
Digital 267,2
Outdoor 44,2
Radio 36,1
Press 7,0
Cinema 0,0

TV 399,7
Digital 139,9
Outdoor 34,5
Radio 31,4
Press 6,6
Cinema 0,0

TV 363,7
Digital 110,7
Outdoor 32,0
Radio 28,3
Press 11,8
Cinema 0,0

TV 352,6
Digital 99,7
Outdoor 27,3
Radio 25,3
Press 10,8
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	352,6	363,7	399,7	375,6	399,0
Digital	99,7	110,7	139,9	267,2	293,4
Outdoor	27,3	32,0	34,5	44,2	47,5
Radio	25,3	28,3	31,4	36,1	39,5
Press	10,8	11,8	6,6	7,0	6,7
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	515,7	546,5	612,2	730,0	786,0
Advertising spending per person USD	26,6	28,4	32,1	38,3	41,2
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,2	0,2