Serbia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 293,7
Mln USD

2023 287,8
Mln USD

2022 262,2
Mln USD

2021 246,1
Mln USD

2020 235,7
Mln USD

45 % TV
33 % Digital
10 % Outdoor
5 % Radio
6 % Press
0 % Cinema

46 % TV
32 % Digital
11 % Outdoor
5 % Radio
6 % Press
0 % Cinema

48 % TV
30 % Digital
11 % Outdoor
4 % Radio
7 % Press
0 % Cinema

49 % TV
27 % Digital
10 % Outdoor
4 % Radio
9 % Press
0 % Cinema

50 % TV
26 % Digital
10 % Outdoor
4 % Radio
10 % Press
0 % Cinema

$ 43,6
Advertising spending per person
0,33 %
Share of the advertising market in the country's GDP

$ 40,3
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

$ 36,7
Advertising spending per person
0,41 %
Share of the advertising market in the country's GDP

$ 28,2
Advertising spending per person
0,39 %
Share of the advertising market in the country's GDP

$ 26,9
Advertising spending per person
0,44 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 133,6
Digital 97,6
Outdoor 30,8
Radio 14,2
Press 16,7
Cinema 0,8

TV 131,4
Digital 92,6
Outdoor 31,2
Radio 14,1
Press 17,7
Cinema 0,8

TV 124,8
Digital 78,5
Outdoor 28,4
Radio 11,1
Press 18,8
Cinema 0,6

TV 120,1
Digital 66,6
Outdoor 24,7
Radio 11,0
Press 23,1
Cinema 0,7

TV 117,5
Digital 61,6
Outdoor 22,8
Radio 10,5
Press 22,8
Cinema 0,6

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	117,5	120,1	124,8	131,4	133,6
Digital	61,6	66,6	78,5	92,6	97,6
Outdoor	22,8	24,7	28,4	31,2	30,8
Radio	10,5	11,0	11,1	14,1	14,2
Press	22,8	23,1	18,8	17,7	16,7
Cinema	0,6	0,7	0,6	0,8	0,8
Total advertising expenditure Mln USD	235,7	246,1	262,2	287,8	293,7
Advertising spending per person USD	26,9	28,2	36,7	40,3	43,6
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,4	0,4	0,3