Serbia
Advertising market volume by channels
in percentages
Choose a year
2023
2023
287,8
Mln USD
Mln USD
- 46 % TV
- 32 % Digital
- 11 % Outdoor
- 5 % Radio
- 6 % Press
- 0 % Cinema
-
$ 40,3
Advertising spending per person
-
0,38 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 131,4
- Digital 92,6
- Outdoor 31,2
- Radio 14,1
- Press 17,7
- Cinema 0,8
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 117,5 | 120,1 | 124,8 | 131,4 |
| Digital | 61,6 | 66,6 | 78,5 | 92,6 |
| Outdoor | 22,8 | 24,7 | 28,4 | 31,2 |
| Radio | 10,5 | 11,0 | 11,1 | 14,1 |
| Press | 22,8 | 23,1 | 18,8 | 17,7 |
| Cinema | 0,6 | 0,7 | 0,6 | 0,8 |
| Total advertising expenditure Mln USD | 235,7 | 246,1 | 262,2 | 287,8 |
| Advertising spending per person USD | 26,9 | 28,2 | 36,7 | 40,3 |
| Share of the advertising market in the country's GDP in percentages | 0,4 | 0,4 | 0,4 | 0,4 |
