Slovakia

Advertising market volume by channels

in percentages

Choose a year

2023

2023 487,1
Mln USD

2022 433,8
Mln USD

2021 460,8
Mln USD

2020 401,4
Mln USD

44 % TV
42 % Digital
4 % Outdoor
5 % Radio
5 % Press
0 % Cinema

44 % TV
42 % Digital
4 % Outdoor
4 % Radio
5 % Press
0 % Cinema

44 % TV
41 % Digital
4 % Outdoor
4 % Radio
6 % Press
0 % Cinema

45 % TV
38 % Digital
6 % Outdoor
5 % Radio
6 % Press
0 % Cinema

$ 89,8
Advertising spending per person
0,37 %
Share of the advertising market in the country's GDP

$ 79,9
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

$ 84,7
Advertising spending per person
0,39 %
Share of the advertising market in the country's GDP

$ 73,5
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2023

TV 214,4
Digital 206,2
Outdoor 19,0
Radio 22,8
Press 23,6
Cinema 1,1

TV 191,5
Digital 183,6
Outdoor 17,3
Radio 18,7
Press 22,3
Cinema 0,5

TV 203,9
Digital 189,7
Outdoor 20,5
Radio 20,6
Press 25,8
Cinema 0,5

TV 182,3
Digital 151,2
Outdoor 22,5
Radio 19,5
Press 25,5
Cinema 0,5

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023
TV	182,3	203,9	191,5	214,4
Digital	151,2	189,7	183,6	206,2
Outdoor	22,5	20,5	17,3	19,0
Radio	19,5	20,6	18,7	22,8
Press	25,5	25,8	22,3	23,6
Cinema	0,5	0,5	0,5	1,1
Total advertising expenditure Mln USD	401,4	460,8	433,8	487,1
Advertising spending per person USD	73,5	84,7	79,9	89,8
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,4	0,4