USA
Advertising market volume by channels
in percentages
Choose a year
2024
2024
429 086,1
Mln USD
Mln USD
- 13 % TV
- 81 % Digital
- 2 % Outdoor
- 2 % Radio
- 1 % Press
- 0 % Cinema
-
$ 1 242,2
Advertising spending per person
-
1,47 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 55 808,1
- Digital 349 374,6
- Outdoor 8 768,1
- Radio 9 540,1
- Press 5 199,6
- Cinema 395,7
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 60 677,4 | 61 738,9 | 63 619,0 | 54 138,9 | 55 808,1 |
| Digital | 139 815,4 | 189 300,0 | 209 700,0 | 225 000,0 | 349 374,6 |
| Outdoor | 5 935,1 | 6 919,8 | 8 211,5 | 8 348,7 | 8 768,1 |
| Radio | 9 239,2 | 10 803,6 | 10 749,0 | 9 959,9 | 9 540,1 |
| Press | 9 040,8 | 8 239,8 | 6 972,6 | 5 926,0 | 5 199,6 |
| Cinema | 152,7 | 182,1 | 377,9 | 424,7 | 395,7 |
| Total advertising expenditure Mln USD | 224 860,7 | 277 184,1 | 299 630,0 | 303 798,2 | 429 086,1 |
| Advertising spending per person USD | 662,5 | 814,9 | 877,3 | 884,5 | 1 242,2 |
| Share of the advertising market in the country's GDP in percentages | 1,1 | 1,2 | 1,2 | 1,1 | 1,5 |
