USA
Advertising market volume by channels
in percentages
Choose a year
2023
2023
303 798,2
Mln USD
Mln USD
- 18 % TV
- 74 % Digital
- 3 % Outdoor
- 3 % Radio
- 2 % Press
- 0 % Cinema
-
$ 884,5
Advertising spending per person
-
1,11 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 54 138,9
- Digital 225000,0
- Outdoor 8 348,7
- Radio 9 959,9
- Press 5 926,0
- Cinema 424,7
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 60 677,4 | 61 738,9 | 63 619,0 | 54 138,9 |
| Digital | 139 815,4 | 189 300,0 | 209 700,0 | 225 000,0 |
| Outdoor | 5 935,1 | 6 919,8 | 8 211,5 | 8 348,7 |
| Radio | 9 239,2 | 10 803,6 | 10 749,0 | 9 959,9 |
| Press | 9 040,8 | 8 239,8 | 6 972,6 | 5 926,0 |
| Cinema | 152,7 | 182,1 | 377,9 | 424,7 |
| Total advertising expenditure Mln USD | 224 860,7 | 277 184,1 | 299 630,0 | 303 798,2 |
| Advertising spending per person USD | 662,5 | 814,9 | 877,3 | 884,5 |
| Share of the advertising market in the country's GDP in percentages | 1,1 | 1,2 | 1,2 | 1,1 |
