Hungary

Advertising market volume by channels

in percentages

Choose a year

2024

2024 903,3
Mln USD

2023 925,6
Mln USD

2022 1 034,1
Mln USD

2021 1 122,5
Mln USD

2020 946,7
Mln USD

21 % TV
54 % Digital
9 % Outdoor
5 % Radio
9 % Press
2 % Cinema

22 % TV
54 % Digital
9 % Outdoor
5 % Radio
10 % Press
2 % Cinema

22 % TV
50 % Digital
14 % Outdoor
4 % Radio
8 % Press
1 % Cinema

22 % TV
50 % Digital
13 % Outdoor
4 % Radio
10 % Press
1 % Cinema

24 % TV
45 % Digital
13 % Outdoor
5 % Radio
12 % Press
1 % Cinema

$ 93,4
Advertising spending per person
0,41 %
Share of the advertising market in the country's GDP

$ 96,4
Advertising spending per person
0,44 %
Share of the advertising market in the country's GDP

$ 107,6
Advertising spending per person
0,58 %
Share of the advertising market in the country's GDP

$ 116,3
Advertising spending per person
0,61 %
Share of the advertising market in the country's GDP

$ 97,7
Advertising spending per person
0,60 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 194,2
Digital 487,8
Outdoor 78,5
Radio 42,8
Press 84,3
Cinema 15,6

TV 200,9
Digital 495,9
Outdoor 79,9
Radio 44,3
Press 89,0
Cinema 15,7

TV 225,0
Digital 518,0
Outdoor 146,3
Radio 43,8
Press 87,5
Cinema 13,4

TV 250,8
Digital 557,2
Outdoor 144,9
Radio 47,4
Press 108,5
Cinema 13,7

TV 225,7
Digital 429,8
Outdoor 122,4
Radio 43,7
Press 117,2
Cinema 7,8

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	225,7	250,8	225,0	200,9	194,2
Digital	429,8	557,2	518,0	495,9	487,8
Outdoor	122,4	144,9	146,3	79,9	78,5
Radio	43,7	47,4	43,8	44,3	42,8
Press	117,2	108,5	87,5	89,0	84,3
Cinema	7,8	13,7	13,4	15,7	15,6
Total advertising expenditure Mln USD	946,7	1 122,5	1 034,1	925,6	903,3
Advertising spending per person USD	97,7	116,3	107,6	96,4	93,4
Share of the advertising market in the country's GDP in percentages	0,6	0,6	0,6	0,4	0,4