Uruguay

Advertising market volume by channels

in percentages

Choose a year

2024

2024 0,0
Mln USD

2023 407,4
Mln USD

2022 390,2
Mln USD

2021 375,7
Mln USD

% TV
% Digital
% Outdoor
% Radio
% Press
% Cinema

47 % TV
23 % Digital
9 % Outdoor
15 % Radio
6 % Press
0 % Cinema

49 % TV
20 % Digital
9 % Outdoor
16 % Radio
6 % Press
0 % Cinema

50 % TV
17 % Digital
9 % Outdoor
17 % Radio
7 % Press
0 % Cinema

$
Advertising spending per person
%
Share of the advertising market in the country's GDP

$ 120,2
Advertising spending per person
0,53 %
Share of the advertising market in the country's GDP

$ 115,1
Advertising spending per person
0,55 %
Share of the advertising market in the country's GDP

$ 110,6
Advertising spending per person
0,61 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV
Digital
Outdoor
Radio
Press
Cinema

TV 191,7
Digital 92,9
Outdoor 36,9
Radio 60,6
Press 24,6
Cinema 0,9

TV 189,6
Digital 76,7
Outdoor 35,6
Radio 62,2
Press 25,3
Cinema 0,8

TV 187,5
Digital 63,4
Outdoor 34,3
Radio 63,9
Press 26,0
Cinema 0,5

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	187,5	189,6	191,7	0,0
Digital	63,4	76,7	92,9	0,0
Outdoor	34,3	35,6	36,9	0,0
Radio	63,9	62,2	60,6	0,0
Press	26,0	25,3	24,6	0,0
Cinema	0,5	0,8	0,9	0,0
Total advertising expenditure Mln USD	375,7	390,2	407,4	0,0
Advertising spending per person USD	110,6	115,1	120,2	0,0
Share of the advertising market in the country's GDP in percentages	0,6	0,6	0,5	0,0