Uruguay

Advertising market volume by channels

in percentages

Choose a year

2024

2024 428,1
Mln USD

2023 407,4
Mln USD

2022 390,2
Mln USD

2021 375,7
Mln USD

2020 363,6
Mln USD

45 % TV
26 % Digital
9 % Outdoor
14 % Radio
6 % Press
0 % Cinema

47 % TV
23 % Digital
9 % Outdoor
15 % Radio
6 % Press
0 % Cinema

49 % TV
20 % Digital
9 % Outdoor
16 % Radio
6 % Press
0 % Cinema

50 % TV
17 % Digital
9 % Outdoor
17 % Radio
7 % Press
0 % Cinema

51 % TV
14 % Digital
9 % Outdoor
18 % Radio
7 % Press
0 % Cinema

$ 126,4
Advertising spending per person
0,53 %
Share of the advertising market in the country's GDP

$ 120,2
Advertising spending per person
0,53 %
Share of the advertising market in the country's GDP

$ 115,1
Advertising spending per person
0,55 %
Share of the advertising market in the country's GDP

$ 110,6
Advertising spending per person
0,61 %
Share of the advertising market in the country's GDP

$ 107,0
Advertising spending per person
0,68 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 193,8
Digital 112,3
Outdoor 38,2
Radio 59,0
Press 23,9
Cinema 0,9

TV 191,7
Digital 92,9
Outdoor 36,9
Radio 60,6
Press 24,6
Cinema 0,9

TV 189,6
Digital 76,7
Outdoor 35,6
Radio 62,2
Press 25,3
Cinema 0,8

TV 187,5
Digital 63,4
Outdoor 34,3
Radio 63,9
Press 26,0
Cinema 0,5

TV 185,5
Digital 52,4
Outdoor 33,1
Radio 65,6
Press 26,8
Cinema 0,2

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	185,5	187,5	189,6	191,7	193,8
Digital	52,4	63,4	76,7	92,9	112,3
Outdoor	33,1	34,3	35,6	36,9	38,2
Radio	65,6	63,9	62,2	60,6	59,0
Press	26,8	26,0	25,3	24,6	23,9
Cinema	0,2	0,5	0,8	0,9	0,9
Total advertising expenditure Mln USD	363,6	375,7	390,2	407,4	428,1
Advertising spending per person USD	107,0	110,6	115,1	120,2	126,4
Share of the advertising market in the country's GDP in percentages	0,7	0,6	0,6	0,5	0,5