United Kingdom

Advertising market volume by channels

in percentages
Choose a year
2023
2023 44 817,2
Mln USD
  • 11 % TV
  • 80 % Digital
  • 4 % Outdoor
  • 2 % Radio
  • 2 % Press
  • 1 % Cinema
  • $ 661,6

    Advertising spending per person

  • 1,34 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2023
  • TV 4 980,7
  • Digital 36 046,1
  • Outdoor 1 596,2
  • Radio 797,0
  • Press 1 096,5
  • Cinema 300,7

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022 2023
TV 4 968,5 6 499,3 5 590,8 4 980,7
Digital 21 413,2 32 324,6 32 198,1 36 046,1
Outdoor 896,3 1 239,6 1 456,1 1 596,2
Radio 679,7 890,4 816,6 797,0
Press 1 271,3 1 369,5 1 166,6 1 096,5
Cinema 70,6 141,4 282,6 300,7
Total advertising expenditure Mln USD 29 299,6 42 464,8 41 510,8 44 817,2
Advertising spending per person USD 436,9 631,2 614,9 661,6
Share of the advertising market in the country's GDP in percentages 1,1 1,4 1,4 1,3