United Kingdom
Advertising market volume by channels
in percentages
Choose a year
2024
2024
53 151,2
Mln USD
Mln USD
- 9 % TV
- 83 % Digital
- 3 % Outdoor
- 2 % Radio
- 2 % Press
- 0 % Cinema
-
$ 768,8
Advertising spending per person
-
1,46 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 5 034,0
- Digital 44 221,2
- Outdoor 1 826,3
- Radio 845,1
- Press 997,3
- Cinema 254,5
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 4 968,5 | 6 499,3 | 5 590,8 | 4 980,7 | 5 034,0 |
| Digital | 21 413,2 | 32 324,6 | 32 198,1 | 36 046,1 | 44 221,2 |
| Outdoor | 896,3 | 1 239,6 | 1 456,1 | 1 596,2 | 1 826,3 |
| Radio | 679,7 | 890,4 | 816,6 | 797,0 | 845,1 |
| Press | 1 271,3 | 1 369,5 | 1 166,6 | 1 096,5 | 997,3 |
| Cinema | 70,6 | 141,4 | 282,6 | 300,7 | 254,5 |
| Total advertising expenditure Mln USD | 29 299,6 | 42 464,8 | 41 510,8 | 44 817,2 | 53 151,2 |
| Advertising spending per person USD | 436,9 | 631,2 | 614,9 | 661,6 | 768,8 |
| Share of the advertising market in the country's GDP in percentages | 1,1 | 1,4 | 1,4 | 1,3 | 1,5 |
