Philippines

Advertising market volume by channels

in percentages

Choose a year

2024

2024 2 298,7
Mln USD

2023 2 145,7
Mln USD

2022 2 029,2
Mln USD

2021 1 953,5
Mln USD

2020 1 673,7
Mln USD

20 % TV
61 % Digital
7 % Outdoor
11 % Radio
1 % Press
0 % Cinema

23 % TV
56 % Digital
7 % Outdoor
13 % Radio
1 % Press
0 % Cinema

25 % TV
53 % Digital
7 % Outdoor
14 % Radio
1 % Press
0 % Cinema

27 % TV
50 % Digital
6 % Outdoor
15 % Radio
2 % Press
0 % Cinema

30 % TV
46 % Digital
6 % Outdoor
16 % Radio
2 % Press
0 % Cinema

$ 19,8
Advertising spending per person
0,50 %
Share of the advertising market in the country's GDP

$ 18,3
Advertising spending per person
0,49 %
Share of the advertising market in the country's GDP

$ 17,6
Advertising spending per person
0,50 %
Share of the advertising market in the country's GDP

$ 17,2
Advertising spending per person
0,50 %
Share of the advertising market in the country's GDP

$ 14,9
Advertising spending per person
0,46 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 457,3
Digital 1399,3
Outdoor 163,5
Radio 256,0
Press 22,7
Cinema 0,0

TV 487,1
Digital 1202,7
Outdoor 157,8
Radio 274,0
Press 24,0
Cinema 0,0

TV 509,6
Digital 1083,4
Outdoor 135,2
Radio 274,9
Press 26,1
Cinema 0,0

TV 528,8
Digital 980,7
Outdoor 119,2
Radio 293,5
Press 31,3
Cinema 0,0

TV 500,4
Digital 761,8
Outdoor 105,6
Radio 270,8
Press 35,1
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	500,4	528,8	509,6	487,1	457,3
Digital	761,8	980,7	1 083,4	1 202,7	1 399,3
Outdoor	105,6	119,2	135,2	157,8	163,5
Radio	270,8	293,5	274,9	274,0	256,0
Press	35,1	31,3	26,1	24,0	22,7
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	1 673,7	1 953,5	2 029,2	2 145,7	2 298,7
Advertising spending per person USD	14,9	17,2	17,6	18,3	19,8
Share of the advertising market in the country's GDP in percentages	0,5	0,5	0,5	0,5	0,5