Philippines

Advertising market volume by channels

in percentages

Choose a year

2024

2024 0,0
Mln USD

2023 3 758,6
Mln USD

2022 3 371,5
Mln USD

2021 3 311,1
Mln USD

% TV
% Digital
% Outdoor
% Radio
% Press
% Cinema

35 % TV
54 % Digital
4 % Outdoor
7 % Radio
1 % Press
0 % Cinema

38 % TV
50 % Digital
4 % Outdoor
7 % Radio
1 % Press
0 % Cinema

40 % TV
46 % Digital
4 % Outdoor
10 % Radio
1 % Press
0 % Cinema

$
Advertising spending per person
%
Share of the advertising market in the country's GDP

$ 32,0
Advertising spending per person
0,86 %
Share of the advertising market in the country's GDP

$ 29,2
Advertising spending per person
0,83 %
Share of the advertising market in the country's GDP

$ 29,1
Advertising spending per person
0,84 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV
Digital
Outdoor
Radio
Press
Cinema

TV 1298,5
Digital 2035,7
Outdoor 133,0
Radio 258,9
Press 32,4
Cinema 0,0

TV 1274,0
Digital 1690,9
Outdoor 122,9
Radio 251,6
Press 32,1
Cinema 0,0

TV 1321,9
Digital 1522,0
Outdoor 117,7
Radio 316,1
Press 33,4
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	1 321,9	1 274,0	1 298,5	0,0
Digital	1 522,0	1 690,9	2 035,7	0,0
Outdoor	117,7	122,9	133,0	0,0
Radio	316,1	251,6	258,9	0,0
Press	33,4	32,1	32,4	0,0
Cinema	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	3 311,1	3 371,5	3 758,6	0,0
Advertising spending per person USD	29,1	29,2	32,0	0,0
Share of the advertising market in the country's GDP in percentages	0,8	0,8	0,9	0,0