Philippines
Advertising market volume by channels
in percentages
Choose a year
2024
2024
2 298,7
Mln USD
Mln USD
- 20 % TV
- 61 % Digital
- 7 % Outdoor
- 11 % Radio
- 1 % Press
- 0 % Cinema
-
$ 19,8
Advertising spending per person
-
0,50 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 457,3
- Digital 1399,3
- Outdoor 163,5
- Radio 256,0
- Press 22,7
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 500,4 | 528,8 | 509,6 | 487,1 | 457,3 |
| Digital | 761,8 | 980,7 | 1 083,4 | 1 202,7 | 1 399,3 |
| Outdoor | 105,6 | 119,2 | 135,2 | 157,8 | 163,5 |
| Radio | 270,8 | 293,5 | 274,9 | 274,0 | 256,0 |
| Press | 35,1 | 31,3 | 26,1 | 24,0 | 22,7 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 1 673,7 | 1 953,5 | 2 029,2 | 2 145,7 | 2 298,7 |
| Advertising spending per person USD | 14,9 | 17,2 | 17,6 | 18,3 | 19,8 |
| Share of the advertising market in the country's GDP in percentages | 0,5 | 0,5 | 0,5 | 0,5 | 0,5 |
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